Posted by Rachel Westall on 4 March 2025
After a five-year hiatus, Martha Stewart and Marquee Brands, the global brand accelerator and owner of the Martha Stewart brand, are returning to the crafting world with a line of multi-surface acrylic paints and accessories. The high-quality collection was developed in collaboration with Plaid Enterprises, the company behind industry-leading brands such as Mod Podge and FolkArt. It is designed to empower crafters of all skill levels to create home décor, gifts, and other artistic projects with confidence and ease.
Martha's crafting collection includes stencils, stamps, and versatile tools for achieving professional-quality design. An assortment of unfinished wood surfaces ranges from large panels to small photo frames. Consumers are provided with project inspiration and resources, including step-by-step project instructions and expert tips and techniques. These can be found at PlaidOnline.com.
A Legacy of Quality and Innovation
For decades, Martha Stewart has set the gold standard for sophisticated yet accessible DIY projects. "I've always believed in the transformative power of making something with your own hands," said Stewart. "I'm pleased to offer paints and accessories that help crafters of all levels make exquisite projects."
Plaid Enterprises has been a leading manufacturer of high-quality made-in-the-USA crafts paints and glues for nearly 50 years. CEO Tom Russo noted "The new Martha Stewart paints and accessories are a welcome addition to crafting at a time when people of all ages are embracing crafting as a means of self-expression and relaxation."
The full line of Martha Stewart paints, surfaces, and stencils is available for purchase initially on Amazon and PlaidOnline.com. Prices range from $7.49 to $29.99, making high-quality crafting more accessible than ever.
About Plaid Enterprises, Inc.
Founded in 1976, Georgia-based Plaid Enterprises is a leading innovator in the craft and DIY industry. Known for iconic brands like Mod Podge®, FolkArt®, Apple Barrel®, Delta Ceramcoat®, and Bucilla® Stitchery Kits, Plaid produces high-quality made-in-the-USA products and educational resources that help crafters bring their visions to life. For more information, visit PlaidOnline.com.
About Martha Stewart
Martha Stewart is the founder of the first multi-channel lifestyle company, Martha Stewart Living Omnimedia, an entrepreneur, bestselling author of 100 lifestyle books, and Emmy Award-winning television show host. Reaching more than 100 million devoted fans monthly through multi-media platforms and products for the home, sold through Amazon.com and The World of Martha Stewart and an extensive retail network, Martha is the "go-to" authority on the encompassing topic of Living and Celebrating your best life. She and her talented staff provide trusted, timely, and useful information on all aspects of everyday living: cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, healthy living, holidays, weddings, and pet care, across many media formats.
