Pentel's Christmas Campaign 2024

Throughout authentic and engaging content, they will inspire their followers not only to experience the versatility of these products themselves but encourage them to participate by following step-by-step tutorials to create an array of craft projects. By harnessing the strong connections with their audiences, the influencers will help raise brand awareness and encourage followers to connect with the Pentel brand, creating lasting connections with both new and existing followers.

During the campaign, #CreativeChristmas will maintain a continuous stream of activity across social media platforms featuring reviews, competitions, mini-giveaways and interactive content. Influencer activity will cover everything from mastering professional colouring techniques to personalising napkin rings and wine glasses for the Christmas table. Expect inspiring content featuring stunning Christmas decorations and intricate miniature art through a variety of videos, posts, reels, stories and live streams to keep audiences engaged and inspired throughout the festive season.

Pentel Arts is under the spotlight once again in this year's campaign with its beautiful range of Paint Markers and DualMetallic Brush Pens all set to add a touch of shimmer to cards, gift tags and array of festive projects.

Pentel's hugely popular Brush Sign Pen range will feature heavily throughout all activities this Christmas. From personalising place names and coaters to designing bunting and illustrations, the range of 36 beautiful colours lends itself to endless Christmas crafts.

Pentel will host two competitions and numerous mini giveaways over the festive period, giving followers the chance to fill their stockings with Pentel goodies. The popular '12 Days of Giveaways' is back and will appear on Pentel's Instagram channel offering the chance to win a multitude of prizes each day. The second competition #CreativeChristmas will give Pentel's Facebook followers the opportunity to really shine, put their creative skills to the test and be in with the chance of winning a Pentel Arts Christmas hamper.

"Our Christmas campaign is one of our biggest of the year and plays a key role in all of our social media efforts," says Wendy Vickery, Marketing Manager. "It provides an excellent opportunity to engage with followers across all platforms, and we invite everyone to participate. The goal is to infuse the Christmas season with creativity and inspiration by encouraging consumers to personalise gifts, decorations, and cards with products they might be using for the first time. We're excited to spread festive cheer and remain dedicated to supporting our trade partners with strong promotions and marketing initiatives to drive consumer demand."

Pentel's campaign will reach over 1.8 million followers over the Christmas period.