The Papier advent calendar returns

Posted by Rachel Westall on 10 October 2024

Cult stationery brand, Papier, is thrilled to announce the return of its  exclusive Advent Calendar.

large box stationery advent calendar Following last year's overwhelming success, this eagerly anticipated calendar is poised to delight stationery enthusiasts and gift seekers alike with a stunning collection of stationery treasures, offering a daily dose of joy, creativity, and organisation throughout the festive season.

Papier's Advent Calendar was first launched in 2023 as a result of unprecedented demand from its loyal customer base, and sold out within days. Each of the 24 days leading up to Christmas will bring unique stationery products, with every drawer presented as a beautifully packaged surprise, designed to elevate everyday tasks and inspire creative pursuits. Last year's edition sold out rapidly, and Papier expects the waitlist for the advent calendar to fill up quickly again with hundreds of stationery fans signing up for early access to get their hands on the sell-out advent calendar ahead of the general sale.

Unlike traditional Advent Calendars, Papier's version stands out because of the affordable price point and inclusion of beautiful and usable full-size stationery products, completely exclusive to this collection. From elegant notecards and high-quality pens to organisation stickers, post-it notes, journals, bookmarks, notebooks, and an array of other very useful stationery items, the Advent Calendar offers incredible value to its recipients, offering an amazing selection of products that can be used daily. This year's calendar boasts contents worth £200, featuring 12 totally bespoke products that are only available through this limited edition product.

montage of small christmas gifts Founder and visionary behind Papier, Taymoor Atighetchi, expressed his excitement about this milestone, stating, "Creativity is one of our core values at Papier, and creating our stationery advent calendar perfectly encompasses our brand values and aesthetic, marking our commitment to redefining the stationery category for the modern consumer. Our advent calendar was the most requested new product by our community, and we're happy to be able to give our paper people precisely what they've asked for with a bit of holiday magic sprinkled in. We've evolved beyond the conventional boundaries of stationery, embracing seasonal collections, limited editions, and creative partnerships that have cultivated a devoted following eagerly awaiting each new release."

Given last year's rapid sell-out, the demand is expected to be exceptionally high once again, so shoppers are urged to act quickly. The early access waitlist is open now, with hundreds of fans already signing up in anticipation. Early access to shop began on September 8th.

This exclusive product will be available for purchase online here, as well as to shop in person at the renowned Selfridges store in London.

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