ICHF Events announce strategic expansion

Karl Shaw, Managing Director of Highlight Crafts, said, "We have worked with ICHF for nearly 30 years through its Creative Craft Shows around the UK and are thrilled to bring Crafting Live into the ICHF family. This partnership allows us to unify our efforts in nurturing and growing the crafting community. With Crafting Live now part of ICHF Events, we can provide even greater support to our exhibitors and create unparalleled experiences for crafters across the UK."

Stephanie Weightman will continue her dedicated support to crafters at these events, ensuring that the unique spirit of Crafting Live is maintained and enhanced within the ICHF Creative Craft Shows.

Simon Burns, Managing Director of ICHF Events, shared his excitement, saying, "This is like welcoming a new member to the family. Crafting Live will now be a part of our yearlong calendar of events, offering exhibitors and attendees alike more opportunities to connect, learn, and grow. With live demos, hands-on workshops, influencer hubs, and celebrity partners, we're bringing the wonderful world of crafting to an even wider audience."

For exhibitors, this means a strengthened platform to showcase their brands to a passionate and engaged audience, free from the challenges of online marketing. For crafters, it's an opportunity to deepen their skills, share their passion, and connect face-to-face with like-minded individuals in a vibrant community setting.

Andrew Dymock, Head of Marketing, Create & Craft TV said, "We have partnered with Crafting Live since their inception 15 years ago and worked with ICHF for over 25 years across their shows so are firmly established as part of the Live experience. We are really pleased that ICHF, with their pedigree of well organised feature led shows, is taking these events on and we are looking forward to helping them move forward in the ever changing world of crafts".

Simon Burns, says, "As the crafting industry continues to evolve, with the decline of high street craft stores and the rise of online alternatives, live events like ours are more important than ever. They provide a unique space where crafters can experience the joy of learning and sharing in person, ensuring that the art of crafting remains a cherished and growing part of our culture. We are confident that this partnership will inspire even more creativity and passion within the crafting community, and we look forward to seeing new and returning visitors at our upcoming events."