Posted by Rachel Westall on 8 August 2024
Hunter Price International has been named the consumer product partner in the UK and Europe for the high-profile collaboration between two iconic brands, L.O.L. Surprise! and Crayola for their L.O.L. Surprise! Loves Crayola collaboration announced late last year. The collaboration encourages self-expression and creativity through an engaging and impactful product strategy of dolls, playsets, and consumer products globally.
L.O.L. Surprise! and Crayola coming together has created a huge opportunity for an extensive range, particularly around stationery and creative play activities. The collection features everything from back-to-school sets, notebooks, journals, arts and crafts, slime, stickers, stencils, make your own and colour your own doll house, bracelet kits, and so much more!
Hair accessories also have a natural fit within the agreement, from Crayola crayon clips and combs to signature L.O.L Surprise! scrunchies and bows, this first edit features a wide variety of colourful design-led creations.
Bags, including backpacks, cosmetic, lunch and shopper bags will also be available from Hunter Price alongside home & lifestyle accessories, including snack boxes & water bottles, blankets, and cushions.
The innovative collection from Hunter Price has already had a hugely positive market response after being featured at the opening trade shows of the year in London and Nuremberg.
"The L.O.L. Surprise! Loves Crayola collaboration with Hunter Price broadens the avenues for children in the UK to unleash their creativity and colourfully express themselves. These resourceful offerings will seamlessly integrate with Crayola's existing lineup fostering more avenues to ignite and captivate young imaginations. We eagerly anticipate delivering an abundance of these delightful experiences to consumers," said Rob Spindley, Licensing Director, EMEA at Crayola.
Speaking about the recent signing, Jeremy Winburn, co-CEO at Hunter Price International explained: "Our collaboration culture runs throughout our creative core of the business and it's partnerships like these where we believe we really come into our own.
"Together, we're exploring the possible through purposeful brand collaborations; empowering creativity to develop collections which continue to add value to brands, retailers and consumers. The feedback we've received so far has blown us away and fuelled our own creative play approach for the future."
Hunter Price has carved out its unique place in the market in recent years, through collaborations and a cross category approach, to elevate brands through the power of product. The debut collection for L.O.L. Surprise! Loves Crayola will arrive in retail later this summer.
