The multi-million pound, eco-friendly EUGY line continues to go from strength to strength with retailers reporting ‘they can’t fill up POS fast enough.’
Brainstorm has distributed the craft collectable exclusively for Dodoland since 2019 and introduce new additions to the range in phases throughout the year. There are now over 80 different EUGY to collect and recent characters added include Frilled Lizard, Raccoon, Tuatara, Emu and more. Children can create EUGY models by following a simple number sequence to piece together the high-quality environmentally friendly, recyclable card pieces using non-toxic glue. The resulting 3D models are sturdy enough to make a lovely display. Brainstorm Ltd has also developed a selection of sustainable POS including FSDU and CDUs.
The new Water Art range from Toy Monster continues the distribution partnership with Brainstorm and adds to their increasing selection of craft ranges. Combining creativity and sensory elements, the unique Water Art packs come in sets of 3, 6 and 12. Simply squiggle and dip the spoon into water and watch the pictures magically float away. Each set comes with a ceramic spoon that can be squiggled on with water markers. There are also a selection of themed Water Art 6 packs launching at Toy Fair including Safari, Fairy Garden and Galaxy. Each comes with magical water markers, ceramic spoon and two themed stencil sheets. As well as fuelling imagination and creativity, Water Art also promotes hand/eye co-ordination.
Create N Colour is another exciting new launch for Brainstorm and one which hits multiple categories including eco, pocket money and travel toys. Children can construct cute 3D Models from sustainable materials then paint them with the refillable water brush and watch the colourful design appear as if by magic. Once dry, the colours fade and disappear and children can decorate their model all over again with no mess. Build, paint with water, leave to dry then repeat. The safe, non-toxic range can even be used on car journeys and comes in three initial themed packs: Fun Farm Friends, Sea'Sational and It's My Nature.
