JPS Stationers wins Pentel merchandising prize

In the campaign independent retailers could apply for special sample packs containing Pentel's new Mattehop gel pens, a quick-drying EnerGel pen, a photo and a piece of blank paper. They were required to announce the availability of the free packs on social media and encourage their customers to come into store and request a set - which also gave them the opportunity to enter a competition to win a bundle of Pentel products worth £100. The winner of the consumer competition also won for their retailer a Pentel merchandising package featuring an EnerGel floor-standing display unit and a Mattehop counter display.

The consumer competition required entrants to use their award-winning Mattehop gel pen to deface the photo in the sample pack in an amusing and entertaining way and write a caption for it on paper using their EnerGel pen. Thanks to the creativity of his customer Lauren Crick, whose winning entry entitled 'The King and his Jester' delighted the independent judge, Ray won the Pentel trade prize package.

Receiving his prize from his Pentel representative, territory manager John Cotterell, Ray commented, "I'm thrilled to win the Pentel EnerGel and Mattehop merchandising units, containing products which are sure to be popular with my customers. We had a fantastic response to Pentel's #PassionForPens campaign, and I'm really pleased that Lauren's entry was considered the most creative by the judges."

Pentel marketing manager Wendy Vickery said, "Once again, our customers embraced our National Stationery Week activity with enthusiasm and we're so grateful for their support – not only during this important time, but throughout the year. By working together, we can deliver successful campaigns that enhance end-user awareness and provide new business opportunities for retailers. Congratulations to Ray, whose customers produced some fantastic and entertaining entries!"

www.pentel.co.uk