BLE 2024 preps for 25th anniversary celebrations

BLE is Europe's leading event for licensing, brand extension and collaborations and takes place slightly earlier this year from 24-26 September at ExCeL London.

176 exhibitors are now confirmed, including 14 first timers:
London Zoo, a ZSL Conservation Zoo
The Royal Pavilion at Brighton
24h Le Mans
The British Museum
Animaj
El Ocho
Two Daughters Entertainment Ltd
CARDIO BUNNY
Merchantwise Group
Middle Mouse
Marubeni International
Chocolate Rain
Dongguan Jiahong Commodity Manufacturing
Unicast

Returning exhibitors include Paramount, Crunchyroll, The Smurfs, Natural History Museum, Pokémon, Van Gogh Museum, Paul Frank, Tour de France, UEFA Club Competitions, Penguin Random House, Real Madrid CF, Le Petit Prince, Capcom, Walker Books, V&A (Victoria and Albert Museum), Moonbug Entertainment, Hasbro, SEGA, Rebellion, BANDAI NAMCO, Mercis BV (with Miffy), Imperial War Museums, RSPB, Acamar Films, BBC Studios, Manchester City FC, Yale University and more.

BLE event director Ella Haynes said: "This is a huge year for BLE. We are celebrating our 25th birthday and have got lots of exciting plans in the pipeline to thank everyone who has supported the show over the last quarter century. It's been an amazing journey, and we feel honoured to have spent 25 years as the biggest meeting date in the European brand licensing calendar, helping thousands upon thousands of European retailers and manufacturers to discover brands to partner with and create much-loved, best-selling consumer products.

"We're also following in the footsteps of an amazing show last year, which attracted record retailer numbers and a 28 per cent increase in both total visitors and attendees from France, Germany, Italy and Spain – numbers we're hoping to grow for 2024 to further cement our position as THE European brand licensing event."

Visit: https://www.brandlicensing.eu/