Posted by Louise Prance on 13 March 2024
Already available to the trade, the diaries and calendars will be on sale to the public, both online and at physical retail, including kiosks, groceries, card shops and department stores, across Europe from Q4 2024. Dumont's strong presence in Germany and France means it is likely to see a particularly good response from these markets.
The deal was brokered on behalf of The London Studio by independent licensing sales consultant Maggy Harris of BlueSkye Licensing. An internationally successful designer based in Nottingham, Emmy Lupin's work is inspired by looking at life through a female lens – with a bold use of pattern and colour, and a decorative, hand-drawn style.
In fact this deal rounded off a highly successful 2023 for Emmy Lupin, who was also recently commissioned by US-based fashion retailer Nasty Gal to illustrate and design a cowgirl-inspired collection for Thanksgiving and Christmas.
Almost as soon as Nasty Gal promoted the range to its Instagram following of 4.7 million people in November online sales skyrocketed: in fact the whole collection has already sold out! More recently a line of Emmy Lupin friendship-based cards has appeared exclusively at Trader Joe's, a national chain of neighbourhood grocery stores popular in the US since 1967.
Emmy's illustrations have also been commissioned by many other high-profile clients including Adidas, Sega, Galaxy (Mars Confectionery), Adobe, Vans, Three UK, TikTok, Claire's Accessories, Hewlett Packard, Stylist magazine, Fujifilm, Trader Joes (USA), Berlin University and more. She also illustrates books for major publishers such as Macmillan, Hardie Grant and Simon & Schuster.
Emmy has around 33,500 Instagram followers.
