Marketing: Industry news from Craft Focus magazine

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Consumer loyalty on the rise: UK public engaged in loyalty schemes

The Gift Card and Voucher Association (GCVA) has released comprehensive research findings revealing the impressive engagement levels of UK consumers with loyalty schemes.

The survey, conducted over 1,000 UK consumers and insights from 36 GCVA member organisations, highlights that loyalty scheme participation remains robust across all age groups. 94 percent of those aged 66 and over are engaged in at least one scheme, alongside 81 percent of young adults between 18 and 25. Schemes also appeal to those on both high and low incomes, with 96 percent of those with a household income of over £75,000 actively involved in such schemes.

Posted: 24 June 2024

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Urgent call for retailer take-back schemes to tackle textile waste crisis

Over half of all clothing thrown away ends up in landfill – that is 53 tonnes of textile waste, which takes up 5 percent of all landfill space. The fashion industry is also responsible for 10 percent of global greenhouse gas emission. So, what can be done to reduce this negative environmental impact?

Sustainability experts from BusinessWaste.co.uk are calling on retailers to implement take-back programs for unwanted clothing to help combat textile waste – just like the current take-back scheme for electricals operating across the UK. An old clothing take-back initiative comes amid growing concerns about the sustainability of current practices in the textile recycling industry, as highlighted by the Textile Recycling Association (TRA).

Posted: 17 June 2024

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STABILO announces new partnership with ASDA

Leading European manufacturer of pens, pencils, and other writing instruments, STABILO, has announced a new partnership with ASDA to stock its range of high-quality stationery. This exciting development marks a significant milestone for STABILO as it expands its retail presence. Shoppers can now easily access STABILO's popular products from vibrant highlighters to precision pens, ensuring they have the perfect tools for school, office, and creative projects.

Posted: 13 June 2024

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JewelleryMaker invite you to be a part of their World Record Attempt

JewelleryMaker, the UK's only TV show dedicated to jewellery making is inviting jewellery makers of all abilities to join in with their record attempt of the most people making jewellery at one time in what they are calling The World's Biggest Make-A-Long (unofficial). There is still time to get involved but be quick... Good luck to everyone who is getting involved!

Posted: 30 May 2024

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40 years of Messe Frankfurt Medien und Service GmbH

Messe Frankfurt Medien und Service GmbH (MFS) is celebrating its 40th anniversary this year. Founded in 1984, MFS is a wholly owned subsidiary of Messe Frankfurt and now consists of two areas: Fairconstruction and Media Services. The lasting success of the Group's very first subsidiary is founded on providing exhibitors with the best possible visibility through stand construction and marketing services.

Posted: 18 April 2024

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