Marketing: Industry news from Craft Focus magazine

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Social shopping in fashion, says John Lewis report

Retro trends, preppy and Brat Girl fashions and travel returning to pre-covid levels were among the biggest influences on our shopping habits.

That's according to John Lewis's annual trend report How We Shop, Live and Look, which looks at the products and trends that defined the past year.

'Social shopping' is definitely in fashion. One in five (19 percent) of the 1,996 customers surveyed said they have shopped more with friends and family this year, and nearly seven in 10 (68 percent) of them said they like to combine it with other activities like eating out. This tallies with John Lewis data, which shows that more than three quarters of a million more customers ate in its Place to Eat restaurants over the past year.

Posted: 17 December 2024

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Gift cards prove to be a game changer for retailers

Gift cards are proving to be a game-changer for retailers, offering a dual advantage of attracting new customers and driving incremental spend. Brands participating in multistore gift card schemes or offering their own gift cards are reaping the rewards, particularly from younger demographics like Millennials, who are embracing gift cards for their convenience and flexibility.

The latest research from the Gift Card & Voucher Association (GCVA) and Global Data highlights how gift cards are effective tool for channeling consumer behaviour by not only introducing new shoppers to brands but also encouraging them to 'upgarde' their purchase beyond the card's value.

Posted: 4 December 2024

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STABILO Launches new sustainable products

STABILO is thrilled to announce the launch of the STABILO Grow ballpoint pen, alongside exciting updates to the Flow fountain pen range. These new offerings reflect the brands ongoing commitment to sustainability and reducing waste., innovation, and quality in writing instruments. Both the updated Flow range and the new Grow ballpoint pen are now available in stores and online since October 2024.

Posted: 21 November 2024

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Dulux announces Colour of the Year

Dulux announced their Colour of the Year as True Joy - and it's easy to see why! We all want happier, uplifting home interiors for 2025 and the colour yellow gives us a boost of positive inspiration ahead of the new year.

Amthal Karim, Head of Design at Furniture And Choice comments: "Dulux True Joy is an energetic shade of yellow with warm, golden undertones. The timeless charm of the colour of the year comes from its balance of dusky versus bright. True Joy is more vibrant than a mustard tone and has more depth and warmth than shades of lemon or canary yellow.

Posted: 18 November 2024

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Christmas shoppers to splurge this year as sales rise 4 percent

Christmas spending is set to hit £88.29bn this year as consumers boost spending on festive celebrations after years of Christmas cutbacks.

VoucherCodes.co.uk's Shopping for Christmas Report 2024 forecasts a 4 percent boost in sales this festive season, with consumers spending on gifts, food and drink, and holiday travel.

Whilst this rise comes partly from inflation, it's also driven by a 1.4 percent rise in sales volume year-on-year, as consumers have more money in their pockets to buy more items.

Whereas other European nations will see a decline in spend YoY, the UK is the only nation out of seven analysed to see a healthy boost in festive sales.

Posted: 11 November 2024

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Spring Fair 2025 Announces #SBS Small Business Sunday Winners

Spring Fair, which celebrates its 75th anniversary at the NEC Birmingham on 2nd – 5th February 2025, is delighted to announce twelve new winners of Theo Paphitis's #SBS Small Business Sunday initiative who each receive a free stand at the February show. Since 2018, the TV dragon and #SBS Small Business Sunday creator and Spring and Autumn Fair have joined forces to support start-up businesses. Together they have worked with over 60 SMEs, playing a vital role in their future success.

Posted: 15 October 2024

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ICHF Events announce strategic expansion

ICHF is excited to announce that the beloved Crafting Live Events at Sandown Park and Doncaster Racecourse have officially joined the ICHF Events family, marking a significant step forward in both companies' commitment to the crafting community. This strategic move will enhance the experience for both exhibitors and crafters, ensuring that the rich tradition of live crafting events continues to flourish.

Posted: 17 September 2024

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Are you ready for Yarnstravaganza?

A firm fixture in the yarn shop calendar, UK Hand Knitting have launched this year's Yarnstravaganza which will run in independent yarn shops from 28th September till 5th October 2024. The nationwide campaign aims to encourage crafters to visit their local participating yarn shops or even visit stores further afield. This year the event again highlights the main benefits of yarn shops; all the support and expertise they offer, and as a place to get together, learn and have fun.

Posted: 10 September 2024

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Studio Pens becomes new UK distributor for soap brand Marius Fabre 

Anyone operating in the giftware industry can now order Marius Fabre from its exclusive new UK distributor, Studio Pens.

Marius Fabre is as emblematic of the country's southern Provence region as lavender fields and cicadas, and the all-natural and sustainable olive oil-based products are suitable for a host of daily uses. Palm oil free, the 100 percent vegetable-based natural biodegradable products are environmentally friendly, and the packaging is entirely recyclable. Some of the range is also Ecocert certified and organic.

The family that has been making the traditional Marseille soap since the 1900's has signed an exclusive deal with distributor, Studio Pens, which will see the Harrogate based father and daughter run company supplying the luxurious product range to retailers throughout the UK.

Posted: 26 August 2024

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Feeling super softy!

Avenue Mandarine, the manufacturers of educational toys and games, has recently launched a new range of Super Softy modelling clay. Available in a wide selection of colours and retail pack formats, including a refillable counter top dispenser, this plant based clay is gluten free, hypoallergenic, and will not stain or dry, allowing for continued use. The extra soft clay is designed for children of two years and above, making it ideal for younger crafters.

Posted: 20 August 2024

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