Craft Focus - October/November 2023 (Issue 99)

65 PROFILE life in the most delightful ways. So, why choose just one when you can have an entire ensemble of creativity at your fingertips? Hobby & crafts have boomed over the last two years! Have you noticed any new trends? I would say sustainable crafts! With a growing focus on eco-consciousness, sustainability crafts using recycled materials and upcycling gained attention. People are finding creative ways to repurpose items and reduce waste. How would you advise a retailer who is interested in stocking your products? For personalised assistance tailored to your store’s needs, we invite you to reach out to our National Account Manager, Ben Askew. He’s eager to offer a detailed proposition that aligns perfectly with your requirements! Feel free to get in touch with Ben via email: baskew@edding.co.uk or on his mobile at 07979 592 867. What sets you apart from your competitors? Combined with a wealth of inspiring ideas and tutorials, edding goes beyond being a mere marker and pen manufacturer. We understand that creativity thrives on inspiration, and as such, we’ve curated a treasure trove of artistic possibilities for our customers. Through our website, social media channels, and print materials, we showcase a vast array of artistic techniques, projects, and creative applications for our markers and pens. Whether it’s intricate doodling, mesmerizing calligraphy, vibrant illustrations, or DIY projects, edding offers step-by-step tutorials and captivating visuals that ignite imagination. This dedication to inspiring creativity is evident in the way we engage with our community of artists and crafters. We encourage users to share their work, fostering a supportive space where ideas flow freely, and aspiring creators can learn from one another. Do you visit any trade shows? Do you plan to visit any soon? Last May, we had the privilege of showcasing our latest products and campaigns at the prestigious London Stationery Show. We had an incredible time connecting with industry experts and creative minds. Now, we are eagerly planning to participate once again in the upcoming year. Stay tuned for more inspiration and creativity from edding! What are you looking forward to most over the next year? Over the next year, we’re most excited about rolling out some exciting campaigns and continuing to promote our fantastic brand further! What new products can we expect from you in the future? Ah, that’s a secret we’re keeping close to our hearts! We have a lot of exciting stuff in the works, and you’ll definitely want to stay on the lookout for what’s coming soon. We’re brewing up some innovative surprises, and we can’t wait to unveil them to our amazing community of supporters. Keep an eye on our updates and get ready to be wowed by the creativity and inspiration edding has in store for you! EDDING +44 (0)1727 846 688 info@edding.co.uk www.edding.co.uk

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