64 LEAVE YOUR MARK! Jihane Nefli, Marketing Executive at edding talks to Craft Focus about the company’s huge array of creative markers and writing tools Tell us a little bit about the company. Where are you based? When did the company start? The edding brand originated in Germany, but our UK subsidiary is based in St Albans. Our journey began in 1960 when our visionary founders, established the company in Hamburg, Germany. Since our establishment, we’ve been committed to inspiring creativity, empowering individuals to leave their mark on the world, quite literally. From the moment we introduced our first marker, we knew we were embarking on a remarkable path of innovation and excellence. Our headquarters remain firmly rooted in Germany, but our passion for creativity and writing extends far beyond borders. With a global presence, our products are trusted and cherished by customers in numerous countries, and we’re dedicated to continuing this journey of artistry and inspiration for years to come. Who founded the company and why? edding was founded by Carl-Wilhelm Edding and Volker Detlef Ledermann. The founders’ vision was to create highquality writing instruments that would inspire creativity, ensure precision, and meet the demands of professionals, students, and artists alike. They aimed to provide people with reliable tools to express themselves flawlessly and leave a lasting mark in their endeavours. With this passion for excellence, edding became a hallmark of trust and innovation in the world of writing instruments. How has the company evolved? Over the years, edding has diversified its product range, expanded globally, embraced technological advancements, focused on sustainability, and maintained a customer-centric approach. The brand’s evolution reflects a commitment to excellence, innovation, and environmental responsibility. What do you specialise in? Our primary focus is on creating markers, pens, highlighters, and other writing tools that are known for their reliability, precision, and longevity. edding’s products are widely used by professionals, students, artists, and individuals in various industries for tasks ranging from office work and creative projects to industrial applications Talk us through the current products you’re particularly excited about. Do you have a favourite? With the festive season upon us, I’m particularly thrilled about our line-up of creative tools that are perfect for adding a touch of magic to holiday preparations! First and foremost, our versatile Gloss Paint Markers, which are ideal for decorating baubles and other decorations, with a vibrant and glossy finish that’ll make them stand out beautifully amidst the holiday lights. Next up, our Metallic Brush Pens are the stars of the show when it comes to gift tags and Christmas cards. The lustrous shimmer they provide adds a touch of elegance and flair to notes and make presents even more special and memorable. Lastly, our Chalk Markers, which are simply perfect for bringing windows to life with festive art and messages. Whether it’s cheerful holiday greetings or intricate snowflakes, these markers lend a whimsical charm to any home, spreading the joy and warmth of the season. As for a favourite, I must admit, each of these products holds a special place in our hearts. They’re like little elves, working their magic to bring the holiday spirit to
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