54 PAINT WITH A STORY Adel de Winnaar, Manager and Distributor of Tjhoko Paint Ireland talks to Craft Focus about the company’s ever expanding paint range Tell us a little bit about the company. Where are you based? When did the company start? Martin Vosloo created Paint Master, the manufacturer of Tjhoko Paint, in 2001. Over the years, Paint Master has expanded its range of paint products and developed a strong paint heritage based on three generations of expertise and application knowledge. The company operates out of Randfontein, Gauteng, South Africa. The user-friendly website offers information on becoming a Paint Master stockist, and the company also provides expert painting teams for various projects. Paint Master’s locally manufactured paint range offers exceptional performance and quality, with a wide variety of colours to ensure long-lasting and attractive results for all paint needs. One of Paint Master’s notable products is Tjhoko Paint, an innovative decorative chalk paint. Tjhoko Paint stands out for its smooth application, user-friendliness, non-toxic composition, eco-friendliness, and food safety. This water-based chalk paint comes in an extensive range of colours and features a built-in primer and sealer, eliminating the need for timeconsuming sanding before application and waxing after. It can be applied to various surfaces like wood, metal, glass, fabric, outdoor surfaces, walls, brick, laminate, and tiles. Minimal preparation is required – a thorough wipe-down with lacquer thinners removes oil, dirt, and grease. Tjhoko Paint is both environmentally friendly and gentle on hands, leaving no powdery residue. Its luxurious consistency allows for excellent coverage. Who founded the company and why? Martin Vosloo founded the company. The most important aspect of the company was creating a paint that creates job opportunities and that impowers people. Paint with a story. When you unscrew a jar of Tjhoko paint you’ll feel the passion, love, and inspiration that’s filled into each jar. How has the company evolved? With a strong passion for creativity, Tjhoko Paint, over the years has expanded its global footprint and has become a household name when it comes to decorative paint. Apart from its superior paint range, Tjhoko Paint also boasts with stencils designed by our team of experts, our own decorative paper range, applications and even DIY-kits with an allin-one solution for creative projects. And the good news is that there’s even more on the way! Talk us through the current products you’re particularly excited about. Do you have a favourite? Currently, with such a wide range of products it’s difficult to name just one that we’re excited about, but what comes to mind apart from our paint range is our book which was published last year. It really tells the story of how each colour represents someone or something significant in the business – from our factory workers to our beloved dog, Maestro, all have paint colours named after them. It truly showcases the heart behind the products and our mission has always been to empower those around us and create a community of creatives where everyone feels welcomed and seen and can embrace the wonderful gift of art and creation. Hobby & crafts have boomed over the last two years! Have you noticed any new trends? In a day and age where costs constantly rise, the trend of self-creation is taking a forefront. It has also become therapeutic and there’s a sense of joy and accomplishment with creations we invest our time and energy into. The following trends are noteworthy: Earth tones: Expect a rise in popularity for colours inspired by nature, including warm browns, muted greens, and soft terracotta. These natural hues infuse spaces with a cozy, grounding ambiance. Neutrals: Neutral shades like off-whites, soft greys, and subtle beiges will maintain their dominance in interior design. They serve as versatile backdrops, allowing other design elements to shine and ensuring a clean and timeless aesthetic. Jewel tones: Look out for the resurgence of deep, opulent jewel tones such as emerald green, sapphire blue, and amethyst purple. These rich colours add a luxurious and lavish touch to any room, making a bold, captivating statement. Monochromatic schemes: The trend of sticking to a single colour family and playing with different shades and tones within that spectrum is gaining traction. This approach adds layers of depth and visual intrigue while maintaining a unified and harmonious appearance. Warm metallics: Decor elements featuring warm-toned metals like brass, copper, and gold are on the rise. You’ll find these metals in light fixtures, hardware, and accessories, infusing spaces with warmth, sophistication, and a
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