51 PROFILE with crafters and creatives from all over the world. Our range of twisted cords has been a HUGE hit with our Etsy customer base, so much so that we’ve just decided to extend our standard colour range to give people even more choice. On our website, we continue to see customers loving our fringe and gimp braids, quite often for use on interiors accessories such as lampshades and cushions. How would you advise a retailer who is interested in stocking your products? Our website allows all customers to access wholesale discounts on almost all of our products. These discounts are between 10 per cent and 30 per cent starting from quantities as low as 10 metres. This allows us to provide retailers and independent creators with the exact products they want at the lowest possible price. For a retailer, this means that it’s easy to test new products with their customers without having to put in a huge order upfront. It also allows them to easily extend or adapt their product offering at any time. We’re also happy to order in larger quantities of our product especially for a customer, should they need more than what we have in stock. What sets you apart from your competitors? We pride ourselves our ability to provide what you need, when you need it. We have a dedicated team at Barnett Lawson HQ who are happy to provide advice, recommendations, and go above and beyond to make sure our customers are thrilled with their purchase, be that one metre of fringe to match a lampshade design they’re working on, or 1000 metres of braid needed for a feature film. Do you visit any trade shows? Do you plan to visit any soon? At the moment, we don’t visit trade shows, but it’s something we’ve been discussing, so watch this space! What are you looking forward to most over the next year? In the next couple of months, we are hoping to finish listing all our products on the website and having them available to buy online. There are thousands so it’s been a lengthy process over the last few years! We’re excited to be able to show them off and provide our customers with beautiful trims they wouldn’t have had easy access to previously, unless they visited us in our store before lockdown. Now we have customers all over the world and it’s fantastic seeing the things our trims are being used for thousands of miles away, as well as closer to home. What new products can we expect from you in the future? We’re always on the lookout for products that will satisfy our customers needs and desires, so expect a mix of solid, reliable, great quality basics like thick cut fringe, elegant gimp braids and strong cords, mixed with some unusual and exciting new trims, ready to inspire and enhance your next project. Barnett Lawson Trimmings sales@barnettlawson.co.uk https://barnettlawson.co.uk
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