43 PROFILE TV or directly through our website highlightcrafts.com. We offer free online classes, live, pre-recorded, video and face to face classes. Everything from a couple of hours to a full-on retreat. What itmes do you love? We’re particularly proud of the Two Red Robin brand. The brand itself is not only nostalgic in the way that it’s designed, but each collection tells its own story. The emphasis is on how nature grew and reclaimed the boundaries during lockdown and how much more aware we all became of nature and the freedom of open spaces. We have big plans to expand Two Red Robins into a lifestyle brand in the future. Our products are aimed at everyone from absolute beginners to experienced makers who like a challenge. What changes have you noticed in the hobby sector? The biggest strength that we’ve noticed with the boom in hobby and crafts is everybody’s desire for education and inspiration. People want to know how to maximise their purchases How would you advise a retailer who is interested in stocking your products? For anybody wanting to stock our products, the first thing I’d recommend would be a visit to our headquarters to actually not only see the product faceto-face but also to learn how we present, teach and how you can use education to increase sales. What sets you apart from your competitors? One of the things that sets us apart from other competitors is our understanding of the end user and the support that is available for anybody purchasing our products. Do you visit any trade shows? Do you plan to visit any soon? The last trade show that we visited was CHSI Stitches at the NEC in Birmingham earlier this year and we don’t have any plans to visit any others until next year. What are you looking forward to most over the next year? We have so many fabulous plans and launches in the pipeline. We’re lucky to have two state-of-the-art printing machines here at HQ, and we print all of our own fabrics. We also offer a bespoke printing service which is proving very popular! Plus, we’ve started printing our own rice paper…by the metre! How fabulous is that! We’re all super excited about it. As for what else is coming…watch this space. Highlight Crafts https://highlightcrafts.com
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