42 Be inspired! Stephanie Weightman, Creative Director of Highlight Crafts Ltd talks to Craft Focus about their ability to educate the masses about so many craft sectors When did the company start? The company was set up in May 2021. We’re based in the heart of the Derbyshire countryside in a beautiful, brand-new, purpose-built building. Who founded the company and why? The company was founded by myself and my husband Karl Shaw. Having spent many years in the craft industry and built numerous brands, including the successful and popular die-cutting brand Tattered Lace, and digital design software My Craft Studio, myself and Karl decided to create a new company based around not only exciting product development but also with a very strong bias towards inspiration and importantly education Part of the plan when designing the building was to build two TV studios which can be used to create video, online and educational content and a purpose-built training academy with multiple spaces designed to accommodate multiple disciplines. How has the company evolved? The company has evolved very quickly, building new brands such as Two Red Robins which isn’t just a die-cutting and papercraft brand – it has also expanded into textiles and soft craft areas of home décor. Other brands include Quirky Bird Designs, conceptualised by Melanie Heaton, and an extensive portfolio of SVG cutting files under multiple guises and headed up by Digital Craftorium. We’re proud to be chosen partners for Cadence Art & Hobby Paints and Brother ScanNCut. What do you specialise in? We specialise in product design and development and all forms of education and inspiration whether that be through our relationship with the customers by demonstrating on CREATE AND CRAFT
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