Craft Focus - August/September 2023 (Issue 98)

18 Hunter Price introduces its first Crayola® Collections to the UK Hunter Price International, the leading developer and supplier of innovative consumer products, has released the details of its first collections with Crayola, which launched in Tesco and Poundland in August. A capsule collection debuted in 200 Tesco stores for the brand-new range Crayola Kraft, which has been created by the team at Hunter Price in collaboration with the creativity icon. Crayola Kraft is a predominantly paper-based range that has the environment at heart and aims to inspire kids to craft with kindness. The first range is plastic free, recyclable, printed with vegetable-based inks, and FSC certified. Key lines include the Crayola Kraft Activity Case, which comes with 12 colouring pencils, sticker sheets, and a 30-page activity book containing colouring sheets, craft activities, and paper sheets. The Crayola Kraft Scrapbooking Kit includes a 40-page kraft paper scrapbook, sticker sheets, patterned and coloured paper sheets, tissue paper, decorative tape, and raffia paper ribbon. The two other products in the collection include a Card Making Kit, and a 3D Wooden Animal Kit, with five assorted animals which can be coloured and decorated. The second new collection concept is Crayola Everyday, a range of 19 products designed to encourage crafting and creativity everyday which will launch in more than 400 Poundland stores nationwide. The range combines Crayola quality product that features fun themes and characters, including monsters, unicorns and under the sea. With a target demographic of children aged three to 11, the Crayola Everyday range features a variety of create-your-own items from puzzles to metallic canvases to a map of the world, as well as scratch art and paper pads. Most lines also include Crayola crayons, which are ideal for craft sessions with kids and adults alike. In the coming months, Hunter Price will be unveiling more brand new product concepts in the UK and European markets. For all the latest updates, follow @HunterPriceInternational on Instagram, LinkedIn or visit www.HunterPrice.co.uk Metallic Elephant’s sister website New for 2023, Metallic Elephant has launched its sister website Foils-online to help unleash your creativity! This e-commerce platform offers an incredible variety of foils, each with its own special qualities that will make your prints & designs pop. Whether you’re looking for metallics, holographic, pigment or matte foils, you can find it all. Start shopping today and see what possibilities await you with Foils-online. Hot foiling is a process that involves creating an impression on a surface using thin metal hot foil plates and special foil sheets (no, not that aluminium foil used for cooking!). The combination of heat and pressure helps create a beautiful, shiny, metallic design. If you’re familiar with the idea of creating a letterpress design, then you’re already halfway through understanding how this method works. It’s like a letterpress design but with a more luxurious shine and shimmer, thanks to the hot foil applied. You can’t make pretty hot foiled designs without these! Hot foil rolls are available in various sizes and colours, with gold being the most popular. These ink-resistant sheets can be metallic but are available in fluorescent, holographic, or iridescent versions. The ultimate destination for hot foil printing enthusiasts! Visit the website: https://foils-online.co.uk

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