Craft Focus - August/September 2023 (Issue 98)

16 NSW exceeds all expectations with new direction This year’s National Stationery Week (NSW) saw over 150 retailers and suppliers take part in the biggest marketing campaign in the stationery industry calendar. Taking place between 15th to 21st May 2023, NSW was backed by world renowned brands such as Maped Helix, Pentel, Snopake, edding, Zebra Pens and Staedtler, as well as Esterbrook, Kaweko, Sinclairs and Jakar International,. Sarah Laker, the independent stationery champion of Stationery Supplies in Marple and Wilmslow, Cheshire, was blown away by the response National Stationery Week received on social media: “My phone started pinging with alerts from 6am on the Monday and didn’t stop all week. It was truly a delight to see so many suppliers, retailers and consumers joining in the weeklong stationery festivities. We even had stationery lovers in India, USA and the Caribbean celebrating with us.” Pentel sponsored National Stationery Week for the first time, and they were equally delighted with the results: “From the coverage achieved in trade and end-user press, to a well-planned and executed social media campaign, we experienced the benefit of being involved with this annual celebration of stationery at the highest level. The whole week brought together manufacturers, vendors and the stationeryloving public to share the stationery love, which is what it’s all about. We couldn’t be happier!” If you’d like to be one of the first to receive sponsorship information about National Stationery Week 2024, then please contact Sarah Laker: sarah@nationalstationeryweek.com Exacompta enters into partnership with SumUp Exacompta, a leading European manufacturer of office supplies and thermal reels, is pleased to announce a licensing partnership with SumUp, the global fintech. A new Exacompta SumUp cobranded reel has been developed to be compatible with the SumUp printer and card reader bundles, but also to reinforce the sustainable development commitments of both companies. This Exacompta-SumUp reel, produced in France at the Exacompta plant in Breteuil, will have no core, no plastic packaging, no phenol, is FSC®-certified (FSC-C002321), and complies with all local and European regulations and is now available. With this new product, Exacompta is extending its already extensive reel offering for distributors, enabling them to better serve the vast customer base of SumUp merchants, mainly nano and micro businesses. “Being a leading technology player, we aim to have a positive impact both locally and globally and we believe that issues related to sustainability and environmental protection are the responsibility of everyone, including businesses like ours. We share the same ethical and ecological values as Exacompta and are delighted to have developed this co-branded reel with them to work together towards more environmentally friendly product innovations,” says Gabriele Bellezze, Global Head of Business Development Retail at SumUp.

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