79 PROFILE Talk us through the current products you’re particularly excited about. Do you have a favourite? Ito by Noro is a truly amazing wool, each shade has as many as 30 different colours spun together - it unfolds before your eyes as you knit like a tapestry. Hobby & crafts have boomed over the last two years! Have you noticed any new trends? We’re noticing a lot of knitters and designers playing with colour; stripes and colour blocking both seem very trendy right now. How would you advise a retailer who is interested in stocking your products? Please open a wholesale account at https://knittingfever.com/console/ wholesale/account-signup What sets you apart from your competitors? Our focus has always been on creating the trend, rather than following it. We always have our eye out for something new, fresh and fun. Do you visit any trade shows? Do you plan to visit any soon? We were at h+h in Germany in March and will be at h+h Chicago in June of 2023 - and next year we will be at CHSI in February as well as h+h Cologne in March. What are you looking forward to most over the next year? It was really fantastic being in Germany in March and meeting all our customers face to face again; we missed them and it seems like they missed us as well. Human connection is so important in our industry which is based around art and emotional connection through crafts. We’re excited to see more of them again in Chicago at h+h in June! What new products can we expect from you in the future? We have an exciting new set of needles called ‘Colour’ by Lykke crafts - they are due in shops by September in time for the A/W season and gifting. They’re really beautiful! We’re also expanding our Lykke Crafts brand into other areas as well - for example launching our first line of Project Bags called the Lyra Tote. KNITTING FEVER +1 800 645 3457 www.knittingfever.com
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