43 PROFILE the arts and crafts, stationery, paper and online print industries as well as from all the end-users who have tried them. We’re now well on our way to realise a vision to create a disruptive brand to shake-up the framing market and make ‘Pop-up Frames’ the generic term for paper and affordable framing. Talk us through the current products you’re particularly excited about. Do you have a favourite? The Small Pop-up Frame kit officially launched at the London Stationery Show in May, 2023. These flat-packed kits have six sizing options from 15cm up to 31cm including A4 and A5 and can be assembled in a few minutes. They’re made from FSC certified 350+gsm quality card in numerous colours. The poster kits are due to launch in the summer, and these will have 28 different sizing options from 32cm up to 92cm (49 different portrait and landscape formats). These will be ideal for posters and will have additional bracing to support heavier artworks. At a RRP of around £8 this will suit students and anyone looking to fill their walls on a budget. There are numerous accessories also in development for the frames including new colours and textures, stick-on moulding effects, printed and recycled plastic frames. Do your products suit all levels of crafters? Pop-up Frames are ideal for virtually any 2D or 3D wall art/craft – from fine art and papercraft to fibre and textile crafts. Most artworks look better framed whether hung on your own walls or selling at fairs. How would you advise a retailer who is interested in stocking your products? There are advantages for on and offline retailers. Efficient storage and POS displays – for example, 100 small kits can be displayed on 15cm euro hooks per square metre. Also for packing and posting – they can be posted in triangular tubes along with rolled posters and 12 Small Frame kits can be posted for £2.99 (Royal Mail Standard Small Parcel £2.99). What sets you apart from your competitors? The international patents show that there’s nothing on the market like Pop-up Frames. They’re more affordable, more versatile, more convenient and more eco-friendly. Do you visit any trade shows? Do you plan to visit any soon? In 2023 Pop-up Frames were at London Stationery Show and will also attend Home & Gift and Top Drawer. What are you looking forward to most over the next year? Launching the Pop-up Frame Poster Kit and collaborating with retailers to get the concept out there! What new products can we expect from you in the future? Economies of scale! Pop-up Frames hello@popupframes.co.uk www.popupframes.co.uk www.instagram.com/pop_upframes
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