Craft Focus - June/July 2023 (Issue 97)

35 PROFILE Talk us through the current products you’re particularly excited about. Do you have a favourite? Our new Cometa™ Table and Floors lamps offer a revolutionary way to light your personal space. They combine Ray Technology™ with a stunning and unique aesthetic to produce exceptional levels of brightness and superb light quality. Do your products suit all levels of crafters? Yes, Daylight Company products are suitable for crafters of all levels, from beginners to professionals. The company’s lighting solutions are designed to provide optimal lighting for various activities, including crafting, sewing, reading, and more. Hobby & crafts have boomed over the last two years! Have you noticed any new trends? The company has noticed several new trends in the hobby and craft industry, including a growing interest in sustainable crafting and a renewed focus on traditional crafts like sewing and quilting. Additionally, there has been a surge in interest in DIY home decor projects and upcycling old materials to create new items. How would you advise a retailer who is interested in stocking your products? The company advises retailers who are interested in stocking its products to contact its sales team directly. The company offers competitive pricing and marketing support to its distributors and retailers to help them succeed. What sets you apart from your competitors? The Daylight Company sets itself apart from its competitors by offering products that are designed in-house by its own UK design team. The team dedicates many hours to understand the users of our products to ensure we can design and engineer a lamp that allows them to see better. We’re always looking at ways to include the latest technology in our products to create lighting solutions that enhance people’s homes and workspaces. Do you visit any trade shows? Do you plan to visit any soon? Yes, we’ve just exhibited at Cosmoprof Bologna (one of the largest beauty exhibitions in the world), and later in the year we’ll be exhibiting at Cosmoprof USA and the Houston Quilting and Crafting Exhibition. What are you looking forward to most over the next year? We have two new exciting art lamps launching and a new lamp for sewing and crafting at home. What new products can we expect from you in the future? We have an exciting development plan of new and improved lamps that enable individuals to see their hobbies and work in ever greater detail. THE DAYLIGHT COMPANY LTD +44 (0)20 8964 1200 info@daylightcompany.com https://daylightcompany.com

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