Craft Focus - June/July 2023 (Issue 97)

26 Creativeworld exhibitors show support This year, 87 exhibitors at Creativeworld donated high-quality painting utensils and handicraft accessories to the Frankfurt Children’s Office. The donations in kind included everything a young artist’s heart could desire, from canvases and stationery to brushes, paints and pens, modelling clay, stamps and stickers. Eva Olbrich, Show Director of Creativeworld, and her team handed over the donations. This year, around 4,500 children in more than 50 children’s institutions and youth centres in the Rhine-Main region will benefit from the goods. With this fundraising campaign, Messe Frankfurt is committed to the education and creative promotion of children in the region. In this way, the company creates a bridge between the international trade fair, which is reserved for a trade audience only, and the creative users. Creativity is intelligence that is fun, Albert Einstein said. But you don’t have to be a genius to have fun in creating! As a trade fair for the creative sector, it’s important for us to promote the joy of doing things - also for the next generation”, explains Eva Olbrich, Show Director of Creativeworld. “It’s wonderful to see how many exhibitors from all over the world have taken part this year!”, Olbrich continues. Madeleine Michaelis, head of the Frankfurt Children’s Office, joins in the praise and points out: “Creative learning is really essential, especially for children. It creates a sense of achievement and brings joy. And making that possible is so important, because it also creates participation. That’s why we really appreciate Messe Frankfurt’s commitment to children and young people.” Creativeworld will continue to be held at the same time as Ambiente and Christmasworld at Frankfurt Fair and Exhibition Centre, 27th to 30th January 2024. Ones to watch at h+h americas For 2023, h+h americas created a course structure to address the varying needs of the craft industry. Attendees can purchase classes a la carte, or procure a class pass that grants access to all available classes. The Business Classes take the form of 60-minute lectures in which participants will learn best practices for building and growing their business from some of the most well-learned, experienced minds in the industry. The team has scheduled 12 of these short-form learning opportunities throughout the course of the show, from Wednesday June 21st through Friday 23rd June. Topics range from marketing and business strategies to social media content management and creation, crafting trends and more. In addition to a State of the Industry Panel on Wednesday 21st, h+h americas’ will host two keynote sessions on the Thursday and Friday of the show. These sessions feature successful business leaders and entrepreneurs in the craft industry who will share news on the latest trends and innovations in the crafting industry. For example, Crafting a Brand That Lasts with Kathy Cano-Murillo of The Crafty Chica. Learn more about our keynote speakers for h+h americas at: www.hh-americas.com/2023-keynote-speakers

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