61 PROFILE How often do you launch new ranges? We launch new ranges twice a year in spring and autumn. How would you advise a retailer who is interested in stocking your products? We’ll be showing the whole range at Top Drawer in the Craft section. When you order we’re able to provide point of sale information and samples of finished projects to help retailers communicate with customers. You can apply for an account on our website or get in touch for a chat. What sets you apart from your competitors? Our sewing projects are all designed personally by Poppy. Every project has a little ‘designed by Poppy Treffry, made my me’ label, so this is the only way you’ll get to make your own Poppy Treffry product. Do you visit any trade shows? Do you plan to visit any soon? We exhibit at Top Drawer Spring in the Craft section, and we’ll be there this January on stand CRE01. What are you looking forward to most over the next year? I’m looking forward to launching our new sewing projects at Top Drawer and seeing if customers love them as much as we do. I’m also really excited to be developing more sewing projects and embroidery clubs. What new products can we expect from you in the future? Poppy is hoping to develop some more challenging sewing projects for those who are already comfortable behind the sewing machine, or those that have completed some of the simpler projects and are ready to take things to the next level. Poppy Treffry Ltd tamsin@poppytreffry.co.uk www.poppytreffry.co.uk
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