Craft Focus - August/September 2020 (Issue 80)

You Are’ card is our best seller. This is one of our pastel finish cards as part of the Fempower collection. How often do you launch new products? New products are launched every three to six months. How would you advise a retailer who is interested in stocking your products? Sourcing locally means well for the environment and benefits include more than just a fast turn around. Overall, the production process is just as important to us. As well as the final purchase, incorporating handcrafted methods in the finishing of our products and the quality, is non negotiable. Our products offer variation for every customer and our highly personal messages make our collection relatable on every level. We’re a perfect contribution to the stationery market; bring innovation and combine it with British luxury. As a result, stocking our products will mean contributing to the distribution of heartfelt gratitude and appreciation. As our products are distinctive and eye-catching, we believe we will make the long-lasting impression that every stationery lover desires. What sets you apart from your competitors? Our collections allow our customers to put their best foot forward, meaning the products they choose to gift reflect them in the best light. Our personal touch of incorporating everyday sayings and our choice of words, live in and around our products. We wish to exceed our customer expectations by not compromising on quality or in the way we source our materials. The Story of Elegance customer doesn’t have to choose between buying products they can relate to vs quality; they can have both. Our collections are simultaneously bold and subtle whist oozing with class, but also is the gift that keeps giving, as we have many creative ways for re use. Maintaining craftsmanship and quality is at the forefront of Story of Elegance and our transparency makes us the luxury stationery destination. Do you visit any trade shows? We’ll be showcasing at our first trade show this September at the London Stationery Show, which we’re delighted to be a part of. Meeting all lovers of stationery is mind- blowing enough. Additionally, we expect a pleasant day connecting, meeting and speaking with visitors and retailers. What’s your current status during the Covid-19 outbreak? As a British brand, all our products and packaging made here in the UK. This meant when the pandemic began, we were able to work from our home studio, which we are grateful for. We were able to post our products safely, whilst supporting delivery services key to UK’s infrastructure. We’ve shared in more ways than one, posts, images and stories on how we can all share our care with the ones we love from a distance. We’re pleased that as a brand, we’ve always conveyed a consistent message that celebrates and emphasises the need to say something kind at all times, whist making it matter with your nearest and dearest. What new products can we expect from you in the future? Well renowned for our greeting cards, this collection will expand followed by stationery and gifts. Gifting others is at the forefront of our brand, however we also believe in self-elevation, self-care and self- love. So you can expect to see products that remind each one of us why (we ourselves) matter just as much as our loved ones. +44 (0)20 3086 7019 General enquiries: info@storyfofelegance.co.uk All other enquiries: serah@storyofelegance.co.uk www.storyofelegance.co.uk 63 PROFILE