Craft Focus - August/September 2020 (Issue 80)

10 Follow the flock TheMagicTouch has announced an additional 15 colours to its existing range of premium flock. Over recent years, due to the boom in personalisation using HTV products onto workwear, sportswear, fashion and promotional garments, the company has witnessed a growing increase in the use of flock for garment decoration. Having always been considered a more upmarket option than standard flex, the raised effect of flock is also widely compared by many to give the look and feel of embroidery. The raised transfer effect gives a quality appearance on T-shirts, hoodies, high-viz garments, polo shirts, bags, caps, jackets, sports shirts and most other cotton and polyester apparel. The new additions take the choice of premium flock colours to 40, which is considered as one of the widest ranges available in the UK. They’re available by the linear meter with a width of 500mm. All flock products are OEKO-TEX certified against harmful substances. The high quality flocked hot-melt film on a polyester carrier has high elasticity and outstanding washing durability with fastness up to 60°c. Precise and intricate designs can be easily cut and weeded using standard plotters and cutters. The weeded transfers are then applied at 160°-170°c for 15-17 seconds using medium pressure on a professional heat press. The flock has outstanding cutting and weeding features making it a number one choice for garment decorators throughout Europe. For further information, samples or to arrange either an online or showroom demonstration contact sales@themagictouch.co.uk or call +44 (0)1582 671 444 . Totally Tiffany joins the Crafter’s Companion family US-based company, Totally Tiffany, has been acquired by Crafter’s Companion and will join the retailer’s family of brands. Totally Tiffany sells a wide range of multi-use organisation and storage products, which can be used to store a variety of branded craft products, in addition to household items. The existing catalogue of Totally Tiffany products complements Crafter’s Companion’s extensive range of paper craft, art and sewing products. Tiffany Spaulding, who founded Totally Tiffany in 2003, will continue to be the face of the company and will work closely with the Crafter’s Companion team. In addition to its portfolio of products, Totally Tiffany provides a free, no-strings attached virtual classes on getting organized as well as free inspirational online content. Sara Davies, founder and creative director of Crafter’s Companion said: “Since the company was founded, Totally Tiffany’s has built a loyal customer base which has been achieved through the engaging and educational manner Tiffany showcases the company’s range of products.” “Crafter’s Companion and Totally Tiffany operate in a similar creative landscape and have natural synergies, therefore it made complete sense for Totally Tiffany to join our family of brands. The organisational products will complement our existing products and the transition will be seamless. I have known Tiffany for more than 10 years and I’m beyond excited to work with her and for what the future holds for the Totally Tiffany brand.”