Craft Focus - Dec/Jan (Issue 76)

while table decoration specialists, Paper + Design and Artebene will also be in attendance. Manufacturers like Francesco Brizzolari, Saul Sadoch and Zöllner-Wiethoff will present a range of gift-wrapping solutions and Leuchtturm Albenverlag and Boost will unveil the latest organisational aids, calendars and notebooks. Across writing instruments, Caran d’Ache will also be on hand to demonstrate its latest collections. In the Future Learning area, talks and presentations will enable visitors to immerse themselves in a world of education. Retailers can also discover the latest lifestyle trends within writing instruments, school supplies, cards, paper goods, gifts, packaging and small leather goods. In the BMWi section, young start-ups have been given space to present fresh ideas and unconventional products under the slogan ‘innovation made in Germany’. The initiative is supported by the country’s Federal Ministry for Economic Affairs and Energy. SEASONAL DELIGHTS Thousands of visitors will also be getting ahead for the 2020 festive period with a visit to Christmasworld, a five-day event running from 24 th -28 th January. The show is focusing on the point-of-sale experience as a factor for success, with 1,000 exhibitors on hand to present the latest seasonal decorations. “Seeing, testing, smelling, feeling and tasting are the unbeatable advantages of shopping offline,” says Eva Olbrich, director of Christmasworld. “Moreover, the exchange of information within the community – something of ever-greater importance for the younger generation – cannot be reproduced online. In future, sales will be generated via the shopping experience and no longer by product alone. To be part of a brand or lifestyle is a new shopping incentive and, for this, Christmasworld offers inspiration unlike any other consumer goods fair.” The product range will include everything from hand-blown tree baubles to large-scale illuminations for shopping malls and city centres, while visitors will range from trade buyers for small boutiques and shopping outlets to florists, garden centres, hotel operators and local authorities. The show will also feature events designed to help retailers attract customers through engaging product selection and display. Stilbüro bora.herke.palmisano has prepared this year’s Christmasworld Trends, shining a spotlight on the desire for mindful lifestyles coupled with greater sustainability. The trend area will focus on tomorrow’s colours, materials and designs. Decoration Unlimited – Dark Ocean will invite visitors to immerse themselves in a fascinating world of rough outdoor elements surrounded by impressive Christmas decorations. One of the show’s main highlights, Floradecora will provide a full range of fresh flowers and decorative plants, while the Christmas Delights section will be filled with impulse buys to add value. Lectures and guided tours will take place in the Christmasworld Academy. The show’s keynote speaker, Ibrahim Ibrahim, CEO of Portland Design Associates, is set to demonstrate that urban renewal can be a side effect of rapid change in the retail trade, generating opportunities for retailers. WHO TO SEE AT CREATIVEWORLD • UK exhibitors will include Crafter’s Companion, Lavinia Stamps, The Studio Partnership and Powder Arts Thermography Warehouse. • Hobby, arts and crafts will be represented by Creative Company, Sissix, Buntpapierfabrik, Ludwig Bähr, Eberhard Faber, Max Bringmann/ Folia, Rayher Hobby, Rico Design, Carioca and Staedtler. • Across graphic art and artists’ requisites, visitors can see Tombow, Clairefontaine, Lascaux, Art Select, Marabu, Lyra, Kreul and H.Schminke. • Graffiti and street art will be represented by Feurstein GmbH (Molotow), Never be quiet, Royal Talens, Montana Color and Ghiant Aerosols. • The handiwork and textiles design segment will feature Hotex- Hollmann, Stafil, Hardick and Groves. • Decorative handicraft exhibitors will include Efco Creative and Glorex. 84