Craft Focus - Dec/Jan (Issue 76)

70 Ask the experts “What craft trends are you expecting to see in 2020?” We’re noticing a real growth in non-traditional yarn and fibre crafts, specifically weaving, needle felting and punch needle – I can only see this trend continuing into 2020. This was highlighted in the 2019 Craft Report, presented at CHSI Stitches. We are seeing people who love using yarns and wool and would like something a little bit different that’s simple to pick up, without complicated instructions or patterns. Our pop-up weaving loom is currently our bestselling product, demonstrating how popular this craft has become, while our needle felting kits are stronger than ever. I think 2020 is going to be a big year for cross stitch, with more contemporary and modern designs coming through and a younger audience discovering the mindful qualities associated with this much-loved craft. Mindfulness itself is another key trend to take note of and something you can look to incorporate into workshops, merchandising and products, as the themes of self-care and switching off from our manic world become ever more important. I think we’ll also be seeing more art pouring, intricate biscuit decorating and paper cutting, all bringing their own creative approach to mental wellbeing whilst being accessible, affordable and good fun! Our experts answer your craft and retail dilemmas MARK WILSON, Creative Products Distribution Mark is managing director of Creative Products Distribution, suppliers of a huge and varied range of craft products, including Beacon Adhesives. creative-distribution.co.uk “How can I make sure I’m stocking the products my customers want to see?” When was the last time you looked at craft groups on Facebook, Instagram or Pinterest, or sewing forums online? There is a whole world of inspiration going on and it’s only a PC, iPad or laptop away. Sometimes we all need innovation, ideas and motivation. Find this by engaging with your regular customers, reading the trade press and visiting shows. Do you ever ask the rep standing in your shop to provide you with only the top selling lines, or have you bought smaller quantities and asked for extended terms? This will give you time to sell what you have and slowly extend your assortment. Next you need to see which category your extended purchases fit into. They can be divided into three categories: core, commodity and luxury. An example of core could be Beacon Adhesives three-in-one advanced craft glue, a dependable seller. Commodity could be ultra-fine glitter in a wide spectrum of colours, while luxury may be a giftable sewing basket that will fly off the shelves in the run-up to Christmas. Guard against purchasing whole ranges as some will be the top selling lines and others will tie up your valuable capital and in the worst case your profit. If in doubt don’t take the chance and always follow your first instinct. STEPHANIE CARSWELL, Hawthorn Handmade Stephanie is director at Hawthorn Handmade. Since 2013, she has launched a highly successful series of felting kits, putting a contemporary spin on traditional techniques. hawthornhandmade.com If you have a question for our experts, email us at editor@craftfocus.com or tweet us @craftfocus