Craft Focus - Dec/Jan (Issue 76)

28  TOP DRAWER LIVE DESIGN CAMPAIGN UNVEILED Top Drawer’s spring/summer edition will be making a bold start to 2020 with its new Live Design campaign. The initiative aims to highlight the sharing of ideas and experiences at the show. “Passion for design is at the very heart of our DNA and is shared by everyone who is part of Top Drawer, from retailers, exhibitors and designers to our curators, speakers and organising team,” says show director Alejandra Campos. “The 2020 Live Design campaign captures both the individuality and togetherness of this community and celebrates its love and passion for innovation and creativity. As we open the international calendar, Top Drawer SS20 is the destination for buyers to source products from the very best design-led brands and new names – and to discover the latest trends and be inspired with show content and features.” With collaborations with top brands like the Design Museum, Heal’s, Selfridges, Oliver Bonas, UAL and global insight agency Flamingo, the show continues to attract a high calibre of retailers and buyers from more than 100 countries. Registration is now live, with a new website that will allow attendees to browse and select their products from more than 1,500 companies across 10 curated sectors. Go to topdrawer.co.uk for details. Toy Fair 2020 sold out Exhibition space for Toy Fair 2020 has sold out. Organised by The British Toy and Hobby Association (BTHA), the 67 th event will take place from 21 st -23 rd January at Olympia, London. “We’re delighted to announce that Toy Fair has once again sold out,” says Majen Immink, director of fairs and special events. “This wouldn’t be possible without the continued support of the UK toy industry, who I’m sure will make next year’s fair one to remember.” The event will host more than 260 exhibitors including LEGO, Hasbro, Bandai, Character Options, Funko, Orchard Toys, Vivid Toy Group, Roma, Wicked Vision Ltd, Halilit and Brainstorm Ltd. New features will include an influencer day to support the growing number of YouTube stars and bloggers producing toy- related content. “As the media landscape continues to change it’s important that Toy Fair reflects that change,” continues Majen. “Our goal is to offer exhibitors ways to connect with creators and audiences. Our influencer day will highlight the important relationship between exhibitors and the many YouTubers, Instagram stars and bloggers that attend the show each year.” Register at toyfair.co.uk Paperworld set to welcome 1,500 exhibitors Around 1,500 exhibitors from 60 countries have registered to attend Paperworld 2020, with a wide range of products on offer including paper, office supplies and stationery. The event will take place in Frankfurt from 25 th -28 th January. “What makes Paperworld so special is the mix of well-known manufacturers and new market participants, some of whom are presenting themselves and their products for the first time at an international trade fair,” explains show director Michael Reichhold. “In addition, Paperworld has a highly impressive international profile, accounting for some 80 per cent of exhibitors at the fair. This combination guarantees successful international business.” Exhibitors will include Edding, Exacompta-Clairefontaine and Tesa. Keep up with show developments at paperworld.messefrankfurt.com .