9 INDUSTRY NEWS STABILO launches ‘Start Beginning’ European stationery manufacturer, STABILO, has launched its latest brand campaign, ‘Start Beginning’ to inspire its audience to undertake new beginnings. The brand campaign launched in February, across STABILO’s own website and social media channels, as well as through video on demand activations. We all have projects or hobbies we dream of and struggle to start - writing down these goals or objectives makes you much more likely to achieve them. STABILO aims to become a catalyst in helping people to kick-start their dreams through the simple act of writing it down. As part of the launch, STABILO has announced that it has reworked the packaging of its popular Pen 68 & point 88 pens. Making note-taking even clearer through a vast selection of vibrant colours and with a smudge proof design, the Pen 68 & point 88 ranges are the perfect choice for a whole host of writing tasks. The Start Beginning branding is expected to be used across a variety of products as the campaign evolves. A main area of focus for the campaign is for STABILO to increase the awareness of its brand, away from being a product solution, the Start Beginning campaign will help to grow deeper connections with its audience. STABILO is a brand that is well-known across the globe as a brand that’s dedicated to supporting the growth and education of young children, so it’s no surprise the latest campaign is encouraging individuals of all ages to start something new. Shahbaz Khan, Marketing Director UK/Ireland and Vanya Hunter, UK Marketing Manager said: “We’re thrilled to officially launch our Start Beginning brand campaign. Aimed at encouraging new and existing customers of ours to start something new. We believe the best ideas come from giving something a go and we hope that our new campaign messaging will encourage our customers to start beginning”. Industry news Latest news from the craft industry The Giftware Association announces leadership transition The Giftware Association (GA) has announced Sarah Ward has stepped down as CEO, creating a pivotal opportunity to move the association forward. Tom Jones, CEO of the British Allied Trades Federation (BATF), will step in as interim CEO, ensuring continuity and supporting the GA’s mission to serve its members during this critical time. The giftware industry is undergoing significant change, with new opportunities and challenges emerging daily. At this critical juncture, the GA remains committed to its mission of providing resources, connections, and advocacy to help members thrive in a competitive global marketplace. With a renewed focus on inclusivity, innovation, and sustainability, the GA aims to drive growth and continued success for the industry and its members. The GA would like to extend its gratitude to Sarah for her leadership and the valuable contributions during her time as CEO. Tom Jones has a wealth of experience in supporting trade associations. His strategic vision and expertise in the sector will ensure that the GA continues to deliver on its mission while navigating this important transition. Tom said: “I am honoured to step into the role. The industry faces numerous challenges, but I am confident that with the Gift Association’s renewed focus on inclusivity and innovation, we can continue to support our members and ensure that the association remains at the forefront of the giftware sector. I look forward to working alongside the Board and our members to ensure the ongoing success of the Giftware Association.” Mark Jones, Chair of The Giftware Association: “We’re incredibly grateful to Sarah for her leadership and the significant contributions she has made to the GA. As we move forward, we’re excited to have Tom step in as interim CEO. His extensive experience and leadership within trade associations will ensure a smooth transition and continued focus on our strategic goals. We remain committed to our mission of supporting the giftware sector, driving growth, and enhancing inclusivity as we evolve with the changing industry landscape.” As part of the ongoing evolution of the GA, the association is focused on enhancing its support for members by strengthening relationships with importers, wholesalers, and retailers. The GA’s new strategic vision is designed to foster innovation, inclusivity, and sustainability across the sector, positioning the association to better serve its members and support the growth of the giftware industry. “As we face a rapidly changing world, the mission and vision of The Giftware Association remain central to our work,” says Tom. “It’s crucial that we support our members in navigating these challenges, and I’m committed to ensuring that we continue to deliver valuable resources, advocacy, and networking opportunities.” For further information, visit: www.giftwareassociation.org
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