Returning to the NEC for its milestone event, the show welcomed leading creative craft brands alongside emerging designer makers. The exhibition floor showcased an impressive variety of craft products, ranging from traditional favourites to cutting-edge materials, with numerous new retailers exhibiting for the first time. Trade buyers and industry influencers gathered to explore the latest market offerings, identify key trends, and forge new business connections. Over the twoday event, business meetings facilitated orders for the upcoming season. To strengthen its position as the UK’s only dedicated trade event for the craft industry, a captivating lineup of speakers was organised for the free conference programme. Esteemed experts from both the craft sector and beyond took the stage to share valuable insights, empowering professionals and business owners. Topics spanned a broad array, including retail, e-commerce, licensing, and digital marketing. As always, the sessions on digital marketing, social media, and AI were particularly popular, often reaching full capacity. Speakers from TikTok inspired business owners to establish their own TikTok shops and engage with audiences live on the rapidly expanding platform. Attendees had the chance to witness exciting new product demonstrations, showcasing innovative materials, tools 50 YEARS OF CHSI STITCHES Celebrating its 50th anniversary, CHSI Stitches attracted the industry to explore innovative products from top brands and listen to prominent speakers. 40
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