Craft Focus - April/May 2025 (Issue 108)

NEW: Trade Fair Dates 2026 The simultaneous hosting of Ambiente, Christmasworld, and Creativeworld has proven successful for both exhibitors and visitors. Consequently, the three flagship fairs will continue to take place together on the Frankfurt exhibition grounds. All three leading trade fairs will start on the first Friday of February. Ambiente/Christmasworld: 6th to 10th February 2026 Creativeworld: 6th to 9th February 2026 demonstrations, networking, and knowledge sharing. Ambiente – Focus on New Growth Markets With the introduction of the premium brand area Interior Looks, Ambiente successfully attracted interior designers, architects, and contract furnishers from around the world, strengthening its connection to the furniture industry. Another new feature was the expanded offering for the hospitality industry, grouped under the special interest with the same heading. By focusing on the hospitality industry, Ambiente is tapping into a global market with strong demand. Joana Almeida, Country Manager Spain at Vista Alegre, noted: “In the HoReCa sector, visitor numbers and quality are top-notch because hospitality holds vast potential.” Ingrid Hartges, Managing Director of DEHOGA National Association for Hotels and Restaurants, supports this view: “Ambiente is a source of inspiration for the gastronomy, hotel, and catering industries – both nationally and internationally. Trends in gastronomy drive demand among manufacturers and retailers, creating a valuable cycle of innovation.” With the Hoteliers’ Day dedicated to the hospitality sector, Ambiente has established a successful concept that continued to gain traction this year: More decision-makers from hospitality and contract business sectors recognised Ambiente as a key networking and ordering event. The striking special presentation The Lounge – Shades of Space by Ambiente Designer 2025 Fabian Freytag once again highlighted the fair’s expertise in design. Artificial intelligence (AI) played a role in both this special showcase and in talks on the Academy stages, serving as a creative catalyst and amplifier of industry transformation. The One-Stop Shop in Frankfurt – Everyone Was There The full spectrum of specialist retailers was present in Frankfurt. Additionally, major national and international buyers – from Amazon to ZARA – attended the mega trade fair, including ALDI, Carrefour International, Casa International, Compania Comercial Caribe, Coop, Crate & Barrel, Digital Flying Tiger Copenhagen, dm Drogeriemarkt, EDEKA, El Corte Inglés, Fenwick, Fleurop, Globus, Hans Segmüller, HADI Enterprises, Hornbach, IKEA, Jaeyoung Trading, Lidl, Lulu Group International, REWE, Sainsbury’s, Tesco, The Loft Japan, The One Total Home Experience, The TFG Group, and Zalando. The newly expanded furnishing and contract business segment was particularly attractive to international procurement managers from hospitality and project-based businesses, as well as renowned organisations such as Coface, Commerzbank, DB, Deka Immobilien Investments, Deutsche Hospitality Asset, Dwellings International, Hill Capital Partners, HSH Management Services, Iberostar Hoteles y Apartamentos, Ramsay Gastronomie, and The Parker Company. Museums with retail outlets, including The Courtauld Institute of Art and The Museum of Modern Art’s Publications Department, also visited the trade show trio in search of attractive product ranges. Sustainability as a Guiding Principle Sustainability was a central theme across all three leading fairs, highlighting the industry’s responsibility for future-proof concepts. Marking its 10th anniversary in 2025, the Ethical Style programme once again demonstrated the increasing importance of sustainable product solutions. While 198 exhibitors were awarded the Ethical Style label in its debut year, the number has now grown to 354 across all three fairs – clear proof of the growing awareness of resourceconscious business practices. 28

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