unlocking new business opportunities and building a global network that strengthens resilience.” Industry experts echo this sentiment. “In 2025, Frankfurt is more important than ever. In times of general uncertainty, consumers crave beauty and individual freedom, and buyers are actively looking for such trends. This trade fair trio once again brings together all key market players,” says Peter Wüst, Managing Director of the Managing Director of the Home Improvement, Building and Garden Trade Association (BHB). Exhibitors agree: “We had an exceptional Ambiente – our best ever. The best part is the outstanding quality of visitors here in Frankfurt. By far, this is the best trade fair for orders,” says Willo Blome, CEO of Blomus. International Appeal – Record Satisfaction Levels Ambiente, Christmasworld, and Creativeworld focused on connecting buyers with decision-makers and fostering international business initiatives. The high level of international participation – over 70 percent – was a key factor in visitor satisfaction. Ann De Cock, owner of Belgian contract business exhibitor XLBoom, explains: “We’ve met customers from all over the world – Korea, the USA, Dubai, Qatar, Greece, Italy, France. The mix of existing and new customers is about 50:50. We’re absolutely delighted!” Beyond international reach, the quality of buyers was a major highlight. “The customer base here is highly international. People are in the mood to place orders again, which we honestly didn’t expect given the global market turbulence,” says Rob Bierman, Product Design and Visual Merchandising Manager at Silk-ka. The top visiting nations after Germany included Italy, China, the Netherlands, France, and the USA. Overall visitor satisfaction rose by another two percentage points compared to the previous year, reaching an impressive 95 percent. Christmasworld – Emotional Appeal as a Success Factor As the leading trade fair for seasonal decoration and festive ornaments, Christmasworld delivered on all fronts. The newly introduced Christmasworld Take Off event programme provided fresh inspiration for urban marketing and large-scale decoration concepts, turning city centres into vibrant experience hubs that revitalise brick-and-mortar retail. “The consumer goods trade fairs in Frankfurt are key trendsetters for the industry,” says Jürgen Block, Managing Director of the German Association for City and Town Marketing (bcsd). “They showcase how design, innovation, and commercial viability go hand in hand.” Creativeworld – The Global Creative Community in One Place A trend barometer, innovation hub, and experimental playground – Creativeworld once again proved itself as the ultimate meeting point for the global DIY community. “The combination of international reach and extensive market coverage makes Creativeworld the one and only event of its kind,” explains Markus Baumgart, CEO of Schmincke. The fair’s new Friday-to-Monday schedule was well received, while the Creative Impulse Awards, with a more international jury than ever before, provided a clearer snapshot of the international market. The winners reflected the continued DIY boom and the industry’s innovative strength. A particular highlight was the Creative Academy, offering live product 27 CREATIVEWORLD & PAPERWORLD REVIEW
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