FRANKFURT FEEDBACK From 7th to 11th February, Frankfurt once again became the hub of the international consumer goods industry. Here’s what we discovered... Despite a challenging market environment, the global consumer goods industry is proving to be resilient and full of energy. With 4,660 exhibitors and around 148,000 visitors, the trio Ambiente, Christmasworld, and Creativeworld has once again cemented its position as the leading platform for consumer goods. Over 170 nations were represented at the fully booked Frankfurt exhibition grounds. The high level of participation and international reach once again highlighted: The industry is evolving, but Frankfurt remains a central meeting point. Under the motto ‘Meet up at the Market’, businesses from across the globe showcased their offerings – spanning all forms of trade and distribution channels. “The trade fairs were absolutely outstanding – the halls were packed, networking was buzzing, and the energy was palpable everywhere,” says Detlef Braun, Member of the Executive Board of Messe Frankfurt. “The global consumer goods industry is facing massive challenges – stagnant markets, structural shifts, and economic uncertainties. That’s exactly where we come in. We’re 26
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