71 BUSINESS ADVICE foundation for the rest of the display. Here, you’ll place your largest or most visually heavy items. • Create a solid, wide foundation using larger props, mannequins, or significant products. • Organise the base with three to five items, maintaining a symmetrical layout for stability and visual harmony. Example: In a fashion display, use mannequins dressed in complete outfits. For product displays, larger boxes or bags can serve as a sturdy foundation. 4. Gradually Layer the Middle Tier Next, add medium-sized items in the middle layer to support the focal point while visually connecting the base to the peak. • These items should be slightly smaller than those in the base but still hold enough visual weight. • Introduce accessories or secondary products that complement the larger base items. Example: For a fashion display, consider placing handbags or shoes on small pedestals. In a product display, mediumsized items can further enhance the visual story. 5. Position the Focal Point at the Peak The peak of the pyramid is where your focal point resides, drawing the viewer’s eye upward. • This could be your most premium product, a seasonal highlight, or a new arrival. • Ensure it is elevated and centred for maximum visibility. Example: In a fashion window, feature a striking jacket or dress at the peak, surrounded by complementary items below. 6. Maintain Symmetry and Balance Achieving symmetry is crucial in the pyramid scheme. While the structure consists of distinct layers, the display must remain visually balanced. • Symmetry doesn’t require identical items but should consider balance in size, shape, and colour. For example, a large item on one side should be balanced by another large or group of smaller items on the opposite side. 7. Use Colour and Lighting to Enhance the Pyramid While size and placement are vital, colour and lighting dramatically enhance your display’s effectiveness. • Ensure colour harmony among products and props, using a consistent colour palette that aligns with your branding or seasonal themes. • Strategically employ lighting to guide the viewer’s eye, using spotlights on the focal point and softer lighting for the lower layers. 8. Add Depth with Layering To avoid a flat appearance, create depth by layering items at different levels. • Position some items slightly forward or utilise risers to add variety within the layers, enhancing visual interest from various angles. Example: Stagger mannequins rather than lining them up, allowing each piece to be distinct. 9. Test the Pyramid’s Effectiveness Once your display is complete, step back to view it from multiple angles. • Ensure the pyramid shape is clear and the focal point stands out. • Make adjustments for balance and check how the display looks in both natural and artificial light. 10. Add Final Touches with Props and Branding To finish, incorporate branded elements or props that enhance the overall theme without overshadowing the pyramid. • Seasonal decor, signage, and textures can enrich the window’s narrative. • Place branded signage at eye level to encourage passersby to engage further. Don’t miss out on any news for the upcoming shows at Spring Fair! Visit: www.springfair.com/inside-retail
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