70 Dressing a window using the pyramid scheme is a time-honoured visual merchandising technique that creates engaging and eye-catching displays. This approach leads the viewer’s gaze from the base to the peak of the arrangement, highlighting key products while ensuring balance, visual interest, and hierarchy. Here’s a step-by-step guide on how to dress a window using the pyramid scheme: 1. Understanding the Pyramid Structure The pyramid structure mimics its namesake: the broadest section is at the bottom, narrowing as you ascend. This design fosters a natural flow for the eye, drawing attention from the base upward to the focal point. The benefits of this approach include: • Maximising space without creating clutter. • Creating focus on key pieces or products. • Balancing visual weight, resulting in a cohesive and intentional display. By organising items from larger or heavier at the base to smaller and more delicate at the top, the pyramid structure enhances the overall impact of your display. 2. Identify the Focal Point Before constructing your pyramid, determine the focal point of the display— this is the product or item you want to emphasise. It could be a best-seller, a new product, or something seasonal. • Position the focal point at the top of the pyramid (or near the centre for balance) to create a “peak” that captures attention. • Elevate this product slightly compared to surrounding items, using stands or platforms to enhance visibility. 3. Build the Base of the Pyramid Start with the base, which provides the As seen at Autumn Fair, Visual Merchandising Consultant, Debbie Flowerday talked visitors about how to dress a window using the pyramid scheme. Here’s what we learnt... THE PYRAMID SCHEME
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