Craft Focus - February/March 2025 (Issue 107)

enriching the knowledge of professionals in the creative craft sector. Their expertise will span various topics, tackling challenges and offering strategic advice to help navigate the ever-changing market environment. The programme will feature interactive panel discussions and keynote speaker sessions led by industry experts, providing invaluable insights and skills to enhance your craft business. These sessions are designed to motivate and empower attendees, providing fresh perspectives and creative strategies to take back to their own practices. SPEAKER PROGRAMME The speaker programme is renowned for high calibre business leaders providing a wealth of knowledge and advice across topics including marketing, sales, retail, trends and much more. This year’s speakers include – Daniel Johnson – can share his experience on how to expand your startup via infrastructure and processes, then turn your ideas into reality to see your company grow. Pete Durrant - a trailblazer in the digital and social revolution, Pete specialises in connecting brands with audiences to drive growth in a crowded, multi-platform world. Elliot Leavy - is a distinguished tech luminary and AI expert recognised for empowering brands in Generative AI. Hear how you can enter this transformative landscape of technology. Estelle Keeber - is an Instagram expert. Whether you’re just dipping your toes or diving deep, ensure you walk away with the skills and confidence to skyrocket your business Ian Downes – with extensive knowledge, Ian will be joining the panel Licensing Made Easy which is a must attend for businesses looking to start their licensing journey. Sarah Hurley – entrepreneur Sarah will be joining the panel debates. Having established her creative lifestyle brand in 2010 with her last £40 to a now multi-million-dollar global brand. Sue Balfour - as the CEO of Katy Sue Designs, Sue is passionate about collaboration, spearheading licensing partnerships that incorporate specialist designers to ensure both product success and an exceptional customer experience. Holly Dennett – having grown to be one of the largest online sewing social media accounts, hear how Holly specialises in creating online sewing content and tutorials that inspire and educate the home sewing community. Presented exclusively at the show the Sarah Hurley Trends Report contains Trends, Data and Analysis for the Creative Industries, including up to the minute trends and knowledge gleaned from Sarah’s experience and businesses in multiple industries – some of which, she has profiled in the full report – along with data and her own personal insights and analysis. Head to the Insight Hub to see this presentation. An exciting opportunity awaits craft industry entrepreneurs and business owners to present their business, product, or idea to influential figures like Simon Burns and Sarah Hurley. This could lead to valuable mentoring and guidance. Whether you have a fresh craft product idea, a small startup, or an established brand, we want to hear from you! Taking place on Saturday 22nd February at the NEC Birmingham. Limited space, find out how to apply at chsi.co.uk Angeline Murphy is a Northern Ireland designer and textile artist who began in 2005, showcasing her creations online. After participating in BBC’s Great British Sewing Bee 4, she aims to promote sewing’s mental health benefits through workshops. Following a successful pitch at last year’s Creative Pitch, she has been invited to share her vision of the ‘Perfect Pitch’ with fellow craft business owners. Networking opportunities abound, 32

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