83 BUSINESS ADVICE cent), and family (19 per cent). Despite busy schedules, 89 per cent participate in hobbies weekly, and 90 per cent spend money on them monthly, averaging £36. Scale modelling, a particularly popular hobby, is seeing a resurgence among younger audiences seeking creative and social outlets. With one in four Brits interested in model making in the coming year, the future of this cherished hobby looks promising. “The benefits of having a hobby cannot be overstated,” says Olly Raeburn, CEO of Hornby Hobbies. “Our research underscores how hobbies contribute to mental wellbeing, happiness, and social connectivity. At Hornby Hobbies, we are dedicated to supporting and growing the hobbyist community, as we believe that hobbies are a fundamental part of a balanced and fulfilling life. The incredible participation rate in the UK shows just how popular and vital hobbies are in today’s society.” The UK has a rich tradition of hobbyists, from Churchill’s passion for painting to Tom Daley’s knitting enthusiasm. Hornby Hobbies, a leader in supporting the hobbyist community through its brands Airfix, Hornby, Pocher, and Scalextric, continues to champion the positive impact of hobbies. Based on a nationally representative survey of 2,000 UK adults and in-depth interviews with craft and modelmaking enthusiasts, the research was conducted by Disrupt Insight. Read more at: www.hornbyhobbies.co.uk Daiga Ellaby via Unsplash “Despite busy schedules, 89 per cent participate in hobbies weekly, and 90 per cent spend money on them monthly, averaging £36.”
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