42 In 2025, the craft, stationery, and hobby world is set to move beyond safe choices, embracing bolder, more expressive trends that celebrate individuality and purpose through daring colours and unique patterns. Tactile exploration will take centre stage, with high-pile textiles, corrosive patinas, and statement pieces designed to engage the senses and welcome the neuro-aesthetic experience. As people seek new ways to engage creatively, DIY kits will continue to grow in popularity, offering handson experiences that are both playful and educational. Additionally, consumers will increasingly value handmade, artisan goods that offer a personal story, to better understand the makers behind the brands. This appreciation for craftsmanship and brand values will further deepen the connection between brand and buyer. Mindful spending will shape buying habits, with shoppers dedicating their limited budgets to brands that align with their personal beliefs, such as sustainability, ethics, and social impact. Altogether, these trends forecast an exciting year for the craft and stationery industry, where creativity, quality, and purpose are at the forefront. Matthew Mathiasen Show Director, NY NOW The Editors at Better Day Books & Schiffer Craft gathered around to discuss their top five key trends to watch out for in 2025! 1. Crafting as self-care. Mindful practices like slow crafting, stitching, weaving, colouring, and drawing are rising in popularity. These activities provide a soothing sense of calm through rhythmic, repetitive motions. 2. Natural crafting. Sustainability is becoming an essential part of how creatives approach their projects. From natural dyes and organic materials to upcycling and repurposing everyday objects, eco-friendly crafting is on the rise. 3. Painting: Specifically, watercolour. The fluidity and ease of watercolour painting make it an accessible medium, encouraging individuals to explore colour and create pieces they can gift, display, or share online—without the pressure of perfection. 4. Mixed media exploration. Whether combining paint, fabric, ink, or collaging, crafters are experimenting with layers and textures to create unique works of art. This trend encourages creativity without boundaries, allowing people to blend techniques and mediums to reflect their personal story and style. 5. Craft Kits. In a fast-paced world, crafters are turning to quick, satisfying projects that offer a creative outlet without demanding too much time. Elevated craft kits will be particularly appealing, providing all the necessary supplies and instructions in one inspiring package. www.betterdaybooks.com www.schiffercraft.com Estée Janssens on Unsplash
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