new exhibitors in this space such as IGLOO, featuring a variety of activity and craft kits that blend learning with fun; Purple Ladybug®, offering an imaginative array of crafts for sparking creativity; C.S. Kids Limited, introducing children to the joys of sewing and quilting through beginnerfriendly kits; and Creative Scavenger, aiming to inspire curiosity and outside adventure with innovative products. Each exhibitor brings an original perspective to crafting and playful learning, promising an enriching experience for attendees. What new companies are you excited to welcome to the Toy Fair family this year? As we gear up for another exciting Toy Fair, we’re thrilled to welcome an array of new companies to the floor this year, each bringing their own innovations to the world of toys and games. We’re particularly excited about Target Darts, celebrated for their collaboration with the young British sensation Luke ‘The Nuke’ Littler, the current World Darts Champion. Their range includes dartboards and accessories, perfectly timed as the 2024/25 World Darts Championship draws viewers over the festive season and into the new year. It’s a fantastic opportunity for fans to connect with the sport directly through Target Darts’ products. Among other newcomers, we look forward to showcasing the likes of Little Dutch with their developmental wooden toys, Peg Perego’s stylish Italian-crafted ride-on toys and baby gear, and Logic Link Limited’s brain-teasing puzzles and games. We’re thrilled to welcome Orange Tree Toys with their hand-painted instruments and toys, offering a ‘wilder’ experience is Safari Ltd.’s wildlife figures, and Wild Republic Europe APS’s realistic animal plushies, are ideal for naturebased play. Whether you’re a retailer looking for the next big thing, a distributor aiming to expand your portfolio, or a licensor, Toy Fair promises an unmissable experience. What stalwarts can we expect to return? Representation within the arts and crafts toy portfolio is particularly impressive this year, with an array of stalwart exhibitors known for their innovative and creative contributions to the toy industry. Leading the charge is GALT, a brand synonymous with arts and crafts, offering a diverse range of products that stimulate imagination and skill development in children. Joining GALT, Clementoni stands out for blending educational content with craft, making learning both fun and engaging. Vivid Goliath is another great brand, bringing games and crafts that spark creativity and bring families together. Djeco is renowned for its aesthetic and thoughtful craft kits that inspire young minds to explore art in exciting ways. LEGO, traditionally celebrated for its iconic construction sets, has recently innovated beyond its classic brick-building roots to embrace the art world. Skillmatics develops innovative educational games that encourage thinking and problemsolving through play. Lastly, Paper Engine Ltd introduces the magic of engineering with paper, turning simple crafting into an educational journey into the basics of mechanics and creativity. These brands stand tall as beacons of creativity and learning, ensuring that the craft sector continues to be an essential part of the toy landscape at Toy Fair 2025. What should visitors do in preparation for the show? To fully benefit from Toy Fair 2025, we recommend that visitors begin by scouring the Exhibitor List on the Toy Fair website and arrange meetings with companies of interest ahead of time. With an expansive showcase ahead, strategic planning of your visit is key for comprehensive engagement with a wide spectrum of exhibitors. Be sure to pay a visit to the Gold Zone, a hub of emerging and smaller companies ready to make a notable mark on the toy industry. Website: www.toyfair.co.uk Instagram: www.instagram.com/toyfairuk/ LinkedIn: https://uk.linkedin.com/company/the-toy-fair 29 TOY FAIR
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