Tell us a bit about this year’s show This year’s Toy Fair, scheduled for the 21st to the 23rd of January 2025 at Olympia Events in London, promises to be a jampacked showcase spanning multiple halls - the Grand, National, and a section of the Upper West Hall. This comprehensive layout provides a perfect backdrop for industry professionals to network with manufacturers, buyers, licensors and media all under one roof. Toy Fair is the first opportunity of the year in the UK for visitors to get hands-on with thousands of new toys and games launching in 2025. Visitors will be able to take advantage of exclusive on-site retail offers at the show, and discover hidden gems in our newly rebranded Gold Zone, previously known as The Greenhouse. Toy Fair’s beloved character parade will once again be returning on the first day of the show at 11:15, visitors should keep their eyes peeled for their favourite characters walking around the show floor. Additionally, the return of our live TV channel, Toy Fair TV, will continue to promote exhibitors’ products at the show, with presenters Anna Williamson and Gav Inskip visiting stands and trying out the latest products and crazes. Tell us a bit about the awards running One of the highlights of the Toy Fair is our prestigious Hero Toys awards. The winners are picked by an independent panel of retailers and the winners showcase an array of new, innovative and exciting toys selected as the standout products for the year ahead. For 2025, visitors can look forward to exploring this impressive display, indicative of the industry’s direction and reflecting the diversity and creativity flooding the UK toy market. We’re excited to discover what trends and themes will shape this year’s awards. What craft products can be expected at Toy Fair 2025? This year, we’re excited to see a number of CREATIVITY THROUGH PLAY Rebecca Deeming-Mitchell, Senior Communications & Events Manager talks to Craft Focus about January’s sellout show! 28
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