WWW.CRAFTFOCUS.COM OFFICIAL MEDIA PARTNER FOR CRAFT HOBBY + STITCH INTERNATIONAL AND PROUD SPONSOR OF TRENDING NOW Made with love Mother’s Day makes It’s showtime Spring Fair preview PLUS! Company profiles Trade fair news Perfect papercrafts TOP TRENDS 2025 Insider trend forecasts
Paint Marker For creative cards and personalised decorations Visit www.pentel.co.uk to view more products 3 tip sizes DECORATIVE Extra ne Fine Medium Including 5 new pearlescent shades
3 CONTENTS In this issue... REGULARS 9 Industry news What’s happening within the craft and hobby market 15 Brand spanking new Brand spanking new products 78 Bookstand The latest book releases 90 Tried & tested Craft Focus editor, Rachel Westall, tried her hand at Exalclair’s Doll to Paint range from Avenue Mandarine December 2024/ January 2025 39 55 54 FEATURES 41 Craft trends 2025 Movers and shakers in the world of craft and stationery give their insider knowledge on what will be big in 2025 47 Mama makes Mother’s Day inspo 55 Perfect papercrafts Papercrafting supplies 61 All you need is love Valentine’s Day ideas 67 Cool, cozy crafts Winter product showcase 73 Fashion focus Making clothes at home
4 BUSINESS 82 Hobbies Make Us Happier! New research commissioned by Hornby Hobbies, the owner of renowned toy and collectible brands, Hornby, Airfix, Pocher and Scalextric reveals that hobbies significantly boost our well-being 84 Foolproof planning FSB’s five-step plan to supercharge SME exports by Tina McKenzie 85 Who reads the small print? ACID Co-Founder & Chairman, Dids Macdonald, shares the importance of reading the small print SHOWS 22 Shows, news & events Stay up-to-date with what’s happening in your industry 28 Toy town! Get the Toy Fair lowdown from Rebecca Deeming-Mitchell, Senior Comms & Events Manager 31 Creativeworld Trends 2025 Explore the three new trend worlds you can explore at this year’s Creativeworld 35 Fun at the fair! Spring Fair preview 61 73 FOCUS ON 39 Jakar celebrates 75 years This year, Jakar proudly celebrates 75 years of business, noting a remarkable journey of resilience, innovation, and family dedication 44 Craft4crafters ltd Andrew Thorpe, Managing Director of Craft4Crafters Ltd talks to Craft Focus about organising the oh so popular events, Stitching 4 All and Craft4Crafters 52 Reviving unsold stock Mike Edwards, owner of T.D.Edwards and Son LTD. talks to Craft Focus about being the go-to company for buying and repurposing unused stock 58 British engineering Vincent Wilson, Business Development Director at Metallic Elephant Limited talks to Craft Focus about being the go-to company for crafter’s engineering needs 85 Retailer interview Lucy Wood, Manager of Always Knitting & Sewing talks to Craft Focus about their family-run haberdashery business 15
Framing reframed UK Patents: GB2559609B GB2572341B US Patent: US10,588,434 EUIPO Trademark 17868192 ©Differentiate Design Limited Pop-up Frames can be assembled in a few minutes to multiple sizes with just a pair of scissors. They’re also lightweight so can easily be hung and re-hung using the supplied adhesive pad without damaging walls. They’re ideal add-ons for crafters and artists to display their 2D or 3D artworks. Pop-up Frames are flat-packed so significantly reduce the POS and storage space required compared to stocking all the different standard sized, eco-UNfriendly, conventional frames. All these frame formats made from the Small Pop-up Frame kit (6 sizing options: 15-30cm) See how at Stand B22 Top Drawer S/S25
VIEW OUR FLIPBOOK CATALOGUE www.artstat.co.uk BEHRENS FABRICS ARE DELIGHTED TO INTRODUCE ANNA MARIA TEXTILES – A NEW DIVISION OF NORTHCOTT. CONTACT US TO ARRANGE A VIEWING OF THESE NEW VIBRANT COLLECTIONS Call: 0161 872 1444 WWW.BEHRENS.CO.UK
7 EDITOR’S LETTER On the cover This month’s cover showcases a vibrant selection of five customisable sketchbooks and notebooks from Pink Pig, each crafted with 150gsm white cartridge paper, perfect for journaling, sketching, and creative exploration. Pink Pig books are available in a wide range of sizes and designs, all made to order to your exact preferences. This collection includes: A6 Posh Banana Natural Rectangular 8x4 Posh Banana Peppermint A4 Landscape Posh Banana Sea Green A5 Portrait Posh Silk Pale Pink Square 8x8 Posh Silk Lilac Whether you’re journaling or sketching, Pink Pig’s customisable options help you find the perfect book to explore your creativity. There’s more than 7,000 different options to choose from. Something for everyone! For more information visit: https://www.pinkpigtrade.co.uk Ringing in the new year 2025 is here, or imminent if you’ve grabbed a copy hot off the press! As we look ahead with hope and high expectations, we ask what will the retail landscape look like over the next 12 months? Maybe as a business you’re looking to generate new trade prospects by embracing technologies, including 3D printing and digital design tools; or maybe you’re concentrating on your eco credentials, supplying environmentally friendly options for customers? Furthermore, maybe this is the time to reinvent your store as a community space, offering workshops and tuition or simply providing a comfy corner for customers to sit and read. Options are plentiful and I hope you find a business model to help you going forward, keep the cogs turning and the tills ringing. This issue, we have a feature dedicated to event and business professionals, all offering their advice on what will be big in the world of craft and stationery over the year ahead. Definitely a few extra tips in there! Believe it or not, no sooner have you packed away your baubles that you’re reaching for the rose petals as Valentine’s Day and Mother’s Day are on the horizon, so do check out product pages which will provide plenty of inspo to keep your shelves full and exciting for crafters! As always, we have the lowdown on the upcoming trade shows – from Toy Fair to h+h Americas to Spring Fair. As well as that, there’s the latest industry news and brand spanking new – our section with the newest products on the market. As the final magazine for 2024, we want to wish you all a happy and prosperous year ahead. Enjoy the issue! Louise Prance Editor Rachel DESIGN +44 (0)1376 535 616 artwork@craftfocus.com ACCOUNTS +44 (0)1376 535 616 accounts@craftfocus.com MANAGING DIRECTOR Sarah Ellis +44 (0)1376 535 602 sarah.ellis@craftfocus.com Craft Focus is solely owned, published and designed by Ellis Media and Events Ltd. Whilst every effort was made to ensure the information in this magazine was correct at the time of going to press, the publishers cannot accept legal responsibility for any errors or omissions, nor can they accept responsibility of the standing of advertisers nor by the editorial contributions. The views expressed do not necessarily reflect those of the publisher. Craft Focus is published six times a year. ISSN 1758-0900 @craftfocus @craftfocusmag @craftfocus Craft Focus is proud to be associated with and supporters of: ADVERTISING Account Manager Tracy Voice +44 (0)1376 538 555 tracy.voice@craftfocus.com EDITORIAL Editor Rachel Westall +44 (0)1376 514 000 editor@craftfocus.com Gorgeous designs from Bothy Threads Craft trends for 2025
The Wool Shop in Ludlow is currently for sale as a going concern due to the current owners relocation. Very popular and pro itable yarn shop holding a great range of yarns and patchwork and quilting fabrics over the two shop loors, with ample spaces for workshops and crafting groups to be held on the third loor. There is lots of potential here for an enthusiastic new owner to bene it from! WELL ESTABLISHED YARN AND FABRIC SHOP FOR SALE To request the initial sales information please email Claire at thewoolshop.ludlow@outlook.com or call on 01584 872 988. Natural Dyes and Handwoven Fabrics for Textile Lovers DekelDyes makes natural dyeing easy with quality materials straight from Mother Earth www.suzannedekel.com
9 INDUSTRY NEWS New from Behrens Fabrics Behrens Fabrics is thrilled to share some exciting news from Northcott. The company is proud to announce the launch of their new division, Anna Maria Textiles, led by the renowned designer, Anna Maria Parry (formerly Horner). Northcott is excited to support the expansion of Anna Maria’s creative vision with the high standards of quality and community established at Northcott. Anna Maria Textiles adds a vibrant new category to Northcott’s family of brands: Banyan Batiks, FIGO, and Patrick Lose Fabrics. Contact Behrens Fabrics to arrange a viewing of these new vibrant collections. Simply email: retail@behrens.co.uk or call: +44 (0)161 872 1444. Industry news Latest news from the craft industry Christmas shoppers to splurge this year as sales rise 4 per cent Christmas spending is set to hit £88.29bn this year as consumers boost spending on festive celebrations after years of Christmas cutbacks. VoucherCodes.co.uk’s Shopping for Christmas Report 2024 forecasts a 4 per cent boost in sales this festive season, with consumers spending on gifts, food and drink, and holiday travel. Whilst this rise comes partly from inflation, it’s also driven by a 1.4 per cent rise in sales volume year-on-year, as consumers have more money in their pockets to buy more items. Whereas other European nations will see a decline in spend YoY, the UK is the only nation out of seven analysed to see a healthy boost in festive sales. France and Italy are forecast to see sales fall by as much as 1.1 per cent and 1.3 per cent respectively. Only Spain (-0.1 per cent) and the Netherlands (-0.1 per cent) will stay relatively flat. Spending by category Closer to home, almost all retail categories are expected to see a rise in spend this Christmas. With the highest total spend, gifts will account for £11.35bn of sales - a 0.8 per cent YoY rise on the £11.25bn spent last year. However, holiday travel will see the biggest YoY rise at 6.4 per cent, that’s a jump from £2.18bn to £2.32bn. Food and drink will also see a large uplift at 5.1 per cent YoY, with sales hitting £8.07bn. Decorations is the only category to see a fall in spend this year, with sales falling -4.3 per cent from £0.66bn to £0.63bn as consumers prioritise spending on family celebrations. Online vs. offline spend The report also shows both online and offline sales are set to grow this year, with offline sales hitting £55.81bn (+3.4 per cent), and online sales growing at a faster rate to £32.48bn (+5.1 per cent`). Whilst consumers are choosing the convenience of online shopping when it comes to gift buying, in-store shopping is still the preference for other categories such as food and drink. Looking at online spend more closely, for the second year smartphone sales will exceed desktop sales at £13.51bn versus £12.24bn. As brands increasingly invest in their apps and promote products via social media, it’s becoming easier and more convenient for consumers to shop on the go. Michael Brandy, Senior Commercial Director at VoucherCodes.co.uk, comments, “It’s set to be a very merry Christmas for retailers this year. Almost all areas of retail are forecast to see uplifts over the Christmas period, consumers are finally willing and able to splurge and treat themselves and their family to a big festive celebration. “Although consumers have more money in their bank accounts to spend this Christmas, they’re still looking for ways to stretch their budget. After two years of a cost of living crisis, consumers are much more financially savvy and know when they see a good deal. To convince them to part with their hard-earned cash, retailers will have to offer genuine value and should consider deals and discounts as a way to entice customers to spend.”
10 STABILO and D&G collaborate Dolce&Gabbana and STABILO collaborate for the first time on an exclusive highlighter collection, designed to give voice to everyone’s artistic side. A leader in the writing industry, STABILO is a German brand specialising in the production of highlighters, writing instruments and colouring pens and pencils. Founded in 1855, STABILO is synonymous with quality, colour variety and innovation. Bold designs and ergonomic features have made the brand’s products a favourite choice of students, artists and professionals around the world. For this first collaboration, four creations have been chosen that recall some of Dolce&Gabbana’s most iconic patterns: the cheerfulness of traditional Sicilian decorations embrace the Mily Yellow Stabilo Boss Original highlighter, the biting and decisive soul of the Leopard characterizes the Beige shade, while the black and white of the Zebra print and the Mediterranean Blue majolica decorate the Black and Cloudy Blue models respectively. On this occasion, even the packaging is dressed in the unmistakable style of Dolce&Gabbana: the markers are contained in a package characterised by the typical friezes of the Sicilian Cart, elements that have always been dear to the creative imagination of the Italian lifestyle brand. For more information, please contact stabilopr@bwp.com Dulux announces Colour of the Year Dulux announced their Colour of the Year as True Joy - and it’s easy to see why! We all want happier, uplifting home interiors for 2025 and the colour yellow gives us a boost of positive inspiration ahead of the new year. Amthal Karim, Head of Design at Furniture And Choice comments, “Dulux True Joy is an energetic shade of yellow with warm, golden undertones. The timeless charm of the colour of the year comes from its balance of dusky versus bright. True Joy is more vibrant than a mustard tone and has more depth and warmth than shades of lemon or canary yellow. “Yellow is traditionally a colour that makes us feel happy and optimistic - True Joy is no exception. A room painted in True Joy is a room always filled with sunshine, energy, and a feeling of excitement. We admit, it’s a daring design commitment to paint an entire room yellow, which is why this shade chosen by Dulux works perfectly as an accent colour too. The Dulux Colour of the Year 2025 is meant to inspire people to ‘jump out’ of their comfort zone. What we love about True Joy is that it encourages you to become colour confident in decorating your home. Whether you feel brave enough to paint your entire room yellow or keep it small to highlight features - any colour that gives us good vibes and happy feelings can’t be a wrong choice.”
Koseli Handmade Our beautifully made goods are produced by hand in Nepal,by talented women working under fair trade conditions. There is no minimum order or quantity to enable you to try out new lines. We are proud to be a member of BAFTS,the British Association of Fairtrade Shops and Suppliers info@koselihandmade.co.uk 07812 161 168 www.koselihandmade.co.uk The Wholesaler UK is open 24/7/365 for retailers looking for suppliers. www.thewholesaler.co.uk sue@thewholesaler.co.uk 01608 662 298 Trade shows are back, but we never closed! Visit our website or contact us to find out how to book your “virtual” stand and take advantage of our trial listings. 1000s of product photos Detailed at-a-glance information on suppliers. Save your favourite suppliers for future visits The directory is still free to use - no registration. All listings are thoroughly vetted. We only list UK-based wholesalers What’s New? What’s Not New?
12 Speaker line up for CHSI Stitches 2025 announced ICHF Events has confirmed the speaker line up for the UK’s flagship trade show CHSI Stitches at the NEC Birmingham from 23rd to 24th February 2025 with topics including AI and social media marketing at the forefront of discussion. This year’s line up reflects industry trends and opportunities, notably Generative AI, one of the fastest developing topics across the business landscape. The latest speaker line up to date can be found at: www.chsi.co.uk/education/expert-speakers Steve Mitchell, Event Director said: “We want business owners and leaders to leave CHSI Stitches with new ideas and insights to help them grow. As well as enabling visitors to place orders for the year ahead and discover the latest new trends and products, we pride ourselves on our free programme of seminars. We’ve looked at the key industry opportunities and developments, which this year of course includes AI, and sought out speakers that can educate and empower businesses to increase sales.” Speakers include: Daniel Johnson – Digital Marketing Daniel is a growth marketer and has spoken on growth marketing at events for Google Launchpad, Cambridge University, and the UK Space Agency. Daniel has extensive experience helping companies develop systems, infrastructure, and processes to drive growth. Daniel has extensive PPC and paid acquisition experience with major platforms like Google, Facebook, LinkedIn, Twitter, and Taboola. He has also generated millions of website hits and revenue for e-commerce stores. Elliot Leavy – Generative AI Elliot Leavy, founder of ACQUAINTED, is an AI expert with over a decade of experience, recognised for empowering brands in Generative AI, contributing to AI publications, mentoring at UCL, lecturing at the London Film School, and playing pivotal roles in Mesh-AI and technoradical journal BOZO. Estelle Keeber – Instagram Marketing Estelle Keeber, a leading UK Instagram expert, Author and Speaker and the brains behind Immortal Monkey, has revolutionised social media for countless entrepreneurs. From founding the world’s fastestgrowing women’s network without any initial investment to inspiring hundreds of thousands worldwide with her infectious passion and savvy strategies, Estelle is a force to be reckoned with. Her interactive training sessions strike the perfect balance between simplicity and effectiveness, catering to Instagram newbies and seasoned pros alike. Pete Durrant – Digital Marketing. An award-winning marketer and digital content leader, Pete specialises in connecting brands with audiences through creating emotional connections. Pete has worked with top agency groups like Omnicom, WPP, and IPG Mediabrands, as well as high-profile brands such as Peaky Blinders, MasterChef, Waitrose, Renault Dacia, Comic Relief, and Specsavers. Passionate about sustainability, animal advocacy, and positive mental health, Pete is driven to create a better world for all. Also sharing insights will be hugely successful social media sewing influencer, Holly Dennett. Holly has more than 126,000 followers across social media and specialises in creating online sewing content and tutorials that inspire and educate the home sewing community on social media. She also has a popular sewing blog and website. Those interested in the potential of licencing can hear insights from Ian Downes. Ian owns and runs Start Licensing, a licensing consultancy. The company celebrated its 20th anniversary in 2023. Ian has extensive experience across the licensing industry. The flagship annual trade event is now open for registration. The show attracts thousands of craft buyers looking for the latest products, new ideas and innovative suppliers. It brings together the creative craft industry for two days of education, networking, procurement and business opportunities. Attendees can expect the biggest line-up of craft products on the market from leading suppliers. Renowned retail experts will be sharing essential insights in the keynote speaker theatre and a range of demonstrations will be available to showcase the latest innovation. Pentel UK to offer plus corporation products Pentel (Stationery) Ltd. has announced a strategic new product launch that will enable the company to extend further its offering in UK and Ireland stationery markets. Founded in 1948 and with a dominant position in its home market in Japan, PLUS Corporation has over 65 years’ experience in the development and supply of innovative products that make daily life a little more comfortable for endusers in the workplace, at home or in school. The company has considerable expertise in the manufacture and sale of office furniture and interior office products including office stationery supplies and PC-related products. PLUS Corporation has 45 subsidiaries around the world and is the parent company of Pentel Co. Ltd., whose headquarters are also based in Japan. The range of products to be offered by Pentel in the UK and Ireland includes high quality, precision scissors that retain their sharpness and cutting angle, environment-friendly staple-free staplers and power-assist models, permanent and repositionable glue tapes, two-way correction tapes and camouflage rollers and folders to help protect personal data. Pentel Marketing Manager Wendy Vickery, commented, “The quality of the PLUS products we’ll be offering our customers is superb. From super-strong titaniumcoated scissors to mini roller head correction tapes, to ‘guard your ID’ camouflage rollers with extensively researched ink patterns, the commitment to designing and producing items that offer superior performance and reliability is immediately evident. I’ve no doubt customers will be impressed when they try these PLUS products offered by Pentel.” Daniel Johnson Elliot Leavy Estelle Keeber Pete Durrant Holly Dennett Ian Downes
sales@wiltonbradley.co.uk 01626 835400 www.wiltonbradley.co.uk The days are getting darker, houses are sinking into the snow and stars are shining brightly in the night. Our new color world "Winter City" enchants with its icy blue tones in combination with various shades of grey of our high-quality Aidas, linen and evenweave fabrics. Then just take a look at this creative winter color world at www.zweigart.de/colorworlds! Winter City since 1877 AIDA EXTRA FINE 20 ct. I 3326/7026 EDINBURGH 36 ct. I 3217/7094 For stockists contact: Lakeside Needlecraft I lakesideneedlecraft.co.uk Willow Fabrics I www.willowfabrics.com Heritage Crafts I Tel: 01889 575 256 Woolwarehouse I woolwarehouse.co.uk Stitchtastic I www.stitchtastic.com PREMIUM NEEDLEWORK FABRICS 100 % MADE IN GERMANY www.zweigart.de
This craft material made from 100 % Pure New Wool... ... is available in 100+ colours ... is 100 % recyclable ... is non toxic ... does not fray when cut Discover the possibilities of Hollandfelt www.hollandfelt.nl/en
15 BRAND SPANKING NEW Brand spanking new Check out some new and exciting products in the current market FUTUREBLAST LIMITED T/A SOLOCRAFTS Tempt your tastebuds with this brand new counted cross stitch kit from Design Works Crafts called Pastries. A detailed picture with sweet treats and a friendly budgerigar too – what’s not to love! The design finishes as 30cm by 30cm and retails for £49.99. The kit contains 14 count aida fabric, stranded cottons on a floss card, needle, chart and clear instructions. +44 (0)161 464 7313 sales@solocrafts.com www.solocrafts.com EXACLAIR LTD Avenue Mandarine, the manufacturers of educational toys and games, has recently launched a new addition to its range of engaging creative boxes. The stylishly cute bird house to build is ideal for welcoming birds and insects into a garden, allotment or green space. Each box contains a selection of wooden pieces and acrylic paints, a brush, glue and instructions, which enable the user to create a bird house of their own. Perfect for children aged six and over, this set will help young crafters develop their focus and fine motor skills, whist also exploring colours and reducing stress. +44 (0)1553 696 600 sales@exaclair.co.uk www.exaclairlimited.com ARAUCANIA Huasco Sock Twilight Paints by Araucania Yarns captures the breathtaking beauty of twilight skies. This hand-painted yarn mirrors the serene transition from day to night, with hues that evoke the soft glow of dusk. Think deep purples, muted blues, and hints of warm pinks. Perfect for creating socks and lightweight garments, this yarn is not only a tribute to the magic of twilight but also a dream to work with, offering a soft and smooth texture that glides effortlessly through your hands. Let your next project capture the mystery and beauty of the evening sky. customerservice@knittingfever.com www.knittingfever.com
16 BOTHY THREADS Love Lucy Illustrations joined the Bothy family this autumn with this beautifully detailed Loved Ones Are Near cross stitch design. This counted cross stitch kit is worked on 14 count antique white Zweigart Aida with pre-sorted stranded cottons. It uses cross stitch, back stitch, lazy daisies and one French knot. The kit also includes beads, red satin hearts, a little bow, needles, a clear stitch diagram and instructions. The finished design size is 20cm by 20cm and has an RRP £18.49. info@bothythreads.com www.bothythreads.com SEARCH PRESS Take inspiration from nature and sew, create and craft all year round with best-selling author and textile artist Tilly Rose. Boost your creativity, develop mindfulness through making, and create your own textile treasures. Bursting from every page are ideas for original and meaningful textile artworks, each with a story to tell. From eco-dyeing, cyanotype and weaving to collage, embroidery and slow stitching, Tilly harnesses an exciting variety of crafts to help her connect with Mother Earth in every season. She creates beautiful keepsakes that capture memories and encourage creativity with wild and natural materials. Brimming with inspiration, Connecting with Nature is a treasure trove of 12 simple-but-stunning seasonal projects that will draw you closer to nature and improve your well-being whatever your age or ability. +44 (0)1892 510 850 www.searchpress.com LETISTITCH The Magic Dragon Shop is a Bigelow Illustrations design. The kit contains 66 colours of Luca-S floss, canvas Aida 16 ct / 100 White a needle and full instructions. The design measures 34cm by 27cm. +44 (0)7780 122 430 +44 (0)7469 364 150 letistitch@gmail.com www.letistitch.com
Established in 2014 and located on the outskirts of Nottingham; we are a small, family run business who specialise in the distribution of craft, haberdashery and embroidery products. We stock a wide range of well known craft brands from all over the world, as well as producing our own themed ranges of stamps, dies and stencils. www.oakwooddirect.co.uk enquiries@oakwoodarcher.co.uk | 01159653593 Alan Provisor ONLINE Fabulous range of braids tassels and cords in amazing colours. Check out the website or call me www.4trimmings.com 01204 465233 | sales@alanprovisor.com
18 WILTON BRADLEY LTD Unleash your child’s creativity with the Playhouse Sea & Dinosaur Activity Table. This play table combines prehistoric adventures with underwater exploration for hours of fun. The durable play tray serves as a stage for imaginative journeys, whether crafting sandy landscapes or underwater seascapes. Included are four detailed dinosaur toys, from tyrannosaurs to velociraptors, as well as sea moulds for creating seahorses, dolphins, and sea turtles. Flip the double-sided play mat to switch between vibrant prehistoric and ocean themes enhance storytelling and imaginative play whilst offering endless opportunities for young minds to learn, create, and explore. The play tray’s easy-to-clean surface ensures hassle-free maintenance. When playtime is over, simply remove the inserts and wipe down for effortless cleaning. Available as Sea & Dino and City & Race sets. +44 (0)1626 835 400 sales@wiltonbradley.com www.wiltonbradley.com STABILO The STABILO Grow ballpoint pen is designed for the ecoconscious consumer. This innovative product is made from sustainable materials, aligning perfectly with STABILO’s environmental values. The pen is crafted from FSC-certified oak wood and biobased plastics derived from renewable resources, including sunflower seed hulls, cellulose, and tall oil. This minimises the reliance on virgin plastics and reduces CO2 emissions, making it a smart choice for the planet. Enjoy the elegant and functional design. The shaft is made from treated oak wood, which is not only aesthetically pleasing but also durable and moisture resistant. The grip is composed of 100 per cent biobased plastic, providing an eco-friendly alternative without compromising on quality. Featuring a 0.5 mm tip, the pen’s smooth blue ink allows for effortless writing, perfect for both everyday tasks and high-volume use. The pen is designed for comfort, ensuring a seamless writing experience with no smudging. The pen is compatible with all STABILO ballpoint refills available in six vibrant colours, ensuring longevity and versatility for users. +44 (0)1628 769 166 vanya.hunter@stabilo.com https://www.stabilo.com/uk
PROFESSIONAL BUYER OF ALL TYPES OF RESIDUAL, CLEARANCE, DELETED AND RETURN STOCKS OF... BOOKS, STATIONERY, PENS AND FANCY GOODS. T.D.EDWARDS AND SON LTD MIKE EDWARDS EMAIL: tdedwardsandson@hotmail.com OR CALL ME ON 07773 282673 WE WILL EVEN PURCHASE YOUR PULPING STOCKS, AND ARRANGE COLLECTION. PLEASE CONTACT ME WITH YOUR STOCK LISTS. Last-minute orders? We’re shipping until the 23rd Dec Phone: 01298 78447 Website: www.peakdaleproducts.co.uk Coming soon
20 CASSIE BROWN Cassie Brown has taken over Artista Soft Distribution and is also the new UK distributor for Padico products. Cassie Brown specialises in lightweight clay, Hearty / Artista Soft, Pigment Colours and Modena Clay, which are all beautiful to work with. Cassie Brown also has a range of tools, cutters and moulds to help you in your craft journey. To view YouTube tutorials, visit: @cassiebrown info@cassiebrown.com www.cassiebrown.com STOCKWELL CERAMICS Stockwell Ceramics has just added these brand spanking new ceramic buttons to its many popular ranges. The bright and vibrant blue designs inspired by the rich Paisley heritage are always a winner together with the gorgeous florals all ready for the spring season. The ditsy flowers and the gentle hues of the blossom buttons are just a small peek at the vast range always on offer from this Cornish crafts company. info@stockwellceramics.co.uk www.stockwellceramics.com
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22 This season’s most unmissable events Shows, news & events Christmas in Harrogate Harrogate Christmas & Gift is certainly not new to the festive arena – this is one of the longest running trade shows in the UK, first opening its doors in 1950. Simon Anslow, show organiser, explains: “The show celebrates 75 years in 2025 and was primarily toy focused with suppliers filling the hotels of Harrogate with the latest new products to present to toy shops and retailers. Over the decades, the show has evolved, with the toy industry moving to a London show, whilst the Christmas sector remained in Harrogate.” Since its conception, Harrogate Christmas & Gift has continued to evolve, primarily to cater to demand. Christmas in the 1950s and 60s were simple affairs with a handful of traditions for the majority of families: Christmas trees, paper chains, Santa and stockings which have been around for decades. Christmas 2025 is a much more lavish affair, with new American and European traditions added to the UK’s own and consequently a huge new melting pot of sales opportunities. From Elves on Shelves, Christmas Eve boxes and even pet grottos, the festive seasons spreads from September to January bringing months of joy and happiness to British consumers and of course retailers in the industry. Harrogate Christmas & Gift 2025 is expected to be bigger than ever with demand for exhibition space growing year-on-year and extending to eight halls packed with every imaginable gift and decoration for Christmas; plus numerous ranges for year round gifting. Simon continues: “We have been in the fortunate position to have a waiting list of companies wishing to participate and have consequently just opened an additional hall – Hall G.” Hall G is the new home for Netherlands based Kaemingk with a range of Christmas trees, lights and decorations promising innovation and versatility reflecting original and inspiring ranges. Also taking advantage of the new space is CB Imports – one of the UK’s largest importers of artificial flowers and giftware; Lotus Imports which specialises in home décor products from Christmas floral arrangements and stems to beautiful artificial flowers; Widdop & Co – wholesaler of gifts and homeware; Swan Mill Group, Penny Kennedy and The Great British Card Company which all specialise in cards, gift wrap and paper accessories. Other notable new exhibitors at the show next year include Eurowrap (stand D3) – a supplier of multiple products in the gift packaging industry serving many leading retailers in the UK, Scandinavia and Europe; Sienna Glass (Conference Centre Entrance); Calipso Roast (G14) – a family business established for over 40 years and is now amongst the leading importers and distributors of floral sundries and packaging; and Aromatize with a range of candles, diffusers and scented products. For a full list of exhibitors and to register to visit the show go to www.harrogatefair.com. There are still a few stand spaces available too, so if you’re a supplier wishing to take advantage of the UK’s favourite industry trade show contact simon@harrogatefair.com Diary dates Harrogate Christmas & Gift 12th-15th January, 2025 Harrogate Convention Centre www.harrogatefair.com Giving & Living 12th – 14th January, 2025 Westpoint, Exeter https://givingliving.co.uk Top Drawer 12th – 14th January, 2025 Olympia, London www.topdrawer.co.uk Toy Fair 21st – 23rd January, 2025 Olympia, London www.toyfair.co.uk Spring Fair 2nd – 5th February, 2025 NEC, Birmingham www.springfair.com Creativeworld 7th – 11th February, 2025 Messe Frankfurt https://creativeworld. messefrankfurt.com CHSI Stitches 23rd -24th February, 2025 Birmingham NEC www.chsi.co.uk h+h Cologne 7th – 9th March, 2025 Cologne, Germany www.hh-cologne.com Artisan Made UK 22nd – 23rd March, 2025 Skipton Auction Mart www.artisanmadeuk.com h+h Americas 7th – 9th May, 2024 Rosemont, USA www.hh-americas.com
23 SHOWS & EVENTS 50 years of CHSI Stitches CHSI Stitches, the UK trade show for the creative craft industry, will be back at the NEC in Birmingham on the 23rd and 24th February 2025. With a 50-year history leading the industry, the event will mark its 50th anniversary by uniting buyers and small craft business owners with top manufacturers and suppliers. Attendees can explore the latest products and innovations in the market and benefit from a valuable educational programme featuring top-notch advice from retail, sales, and marketing experts to propel your business to success. To register and for further information, visit the website: www.chsi.co.uk Local Retail: Creating the Future - at h+h Cologne h+h cologne will present innovations from the sections knitting, crocheting, sewing, embroidery and crafting as well as a wideranging event programme. The trade fair is focusing on the local retail trade in line with its new key theme ‘Local Retail: Creating the Future’ and is making the right network and the appropriate learning contents available to the retail trade - for the sustainability of the handicraft industry. h+h cologne 2025 offers retailers an extended event and further education programme comprising of workshops, masterclasses and lectures on best practice. Here, the emphasis lies on the themes Digitalisation and Sustainability - the mega trends of the creative industry. At the trade fair the visitors will learn how they can modernise their businesses and make them competitive using digital tools and sustainable strategies. Whether it’s about implementing e-commerce solutions, optimising digital inventory and customer data or sustainable business practices, h+h cologne 2025 offers concrete approaches to get the stationery trade geared up for the future. “After the acclaimed key theme ‘Creative Empowerment’ last year, we’re now extending our focus further with ‘Local Retail: Creating the Future’ in the strive to further strengthen the local trade in the digital era,” stated Katrin Schön, Director of h+h cologne. Challenges as an opportunity Changing market conditions and consumer needs make it necessary for the trade to further develop. Because according to the current consumer survey of GfK, 50 per cent of the DIY customers already purchase their handicraft materials such as fabric, wool or accessories on the web (2021: 45 per cent). At the same time, the specialised stores are losing in significance, their market share dropped from 34 per cent in the year 2021 down to 32 per cent in the year 2023. “However, these figures show that the stationary trade still plays an important role,” explained Hedwig Ehlen, CEO of Initiative Handarbeit e.V. “It’s going to be decisive for the future to reposition ourself as a place of encounter and of haptic experiences.” According to the 2023 Retail Report of the future institute, the future of the trade is digital, but also physical. Furthermore, the trade is showing increased presence in both sections and cleverly combines them. Companies that want to be successful need to offer the customers special shopping experiences - coupled with service and sustainability. Being open to technology, courage and innovation are the decisive steps on the way to the future. Shaping the future together 2025 is characterised by growth: h+h cologne is inviting visitors to dive into a world full of insights, inspiration and innovations. It considers itself to be the meeting point of a strong industry community that enjoys a creative exchange and learning together - for the sustainability of the handicraft industry. Further information on h+h cologne 2025 can be found at: www.hh-cologne.com
24 h+h americas unveils the 2024 Lookbook h+h americas is thrilled to announce the launch of its 2024 Lookbook, now available for free download to the entire crafting community. This exciting resource is designed for industry professionals, passionate enthusiasts, and newcomers alike, offering a wealth of inspiration and creativity. The 2024 Lookbook features an array of free patterns, editorial content, and much more, making it an invaluable tool for anyone involved in crafting. Whether you’re looking to refine your skills or explore new projects, this Lookbook is packed with ideas that cater to all levels of expertise. Key Highlights of the 2024 Lookbook: • Free patterns: Discover a variety of patterns that can be easily downloaded and used for your next project. • Editorial content: Gain insights from industry experts and learn about the latest trends in crafting. • Inspiration for all: The Lookbook is designed to inspire everyone, from seasoned professionals to those just starting their crafting journey. “We’re excited to provide this free resource as a way to engage with our community and support their creative endeavours,” said Darrin Stern, Vice President of Koelnmesse Inc. and Show Director of h+h americas. “The Lookbook embodies our commitment to fostering creativity and connection within the crafting world.” Download your copy at: https//lp.koelnmesse.us/en-us/hh-americas-2024-lookbook Spring Fair launches anniversary Retail Insights podcast Spring Fair, the UK’s home, gift, fashion trade show which takes place on the 2nd to 5th February 2025 at NEC Birmingham, has launched a new Retail Insights podcast series for retail, and by retail, to celebrate its upcoming 75th anniversary and shine a light on businesses in the industry. A first of its kind for a retail trade show, Spring Fair has collaborated with legendary designer and TV personality Jeff Banks CBE to create the series of free podcasts featuring interviews with 15 industry figureheads which will run over a period of 14 weeks from the 20th October. Available through all popular podcasting platforms such as Spotify and Apple Podcast, plus watch through YouTube and at https://www. springfair.com/inside-retail The podcast series was concepted to give a voice back to the retail community who have been a part of Spring Fair, to celebrate the rich heritage of Spring Fair, and spotlight the people and brands who make up everything that Spring Fair is. Featuring guests with a huge breadth of knowledge of the retail industry across all backgrounds and sectors, the series will benefit retail businesses of all sizes, from inspiring start-ups to 50-year-old staples in the industry. The Spring Fair team brought together all 15 guests for a special 75th anniversary media day which was hosted by Banks and filmed in the Spring Fair studios. The candid conversations reflect on the past, present and future of retail – the stories that come out of building a retail business or being part of a retail business, stories that will inspire and resonate with many in the industry. Listeners will be able to enjoy Banks in conversation with much-loved independent retailers including Nest and Coopers of Stortford, brands such as Talking Tables and Candlelight, buying group EK Retail, and The Giftware Association and The Greetings Card Association, as they discuss an array of insightful topics including reinventing your brand, growing a bricks and mortar store, catering for all customer demographics, catalogue and mail orders business development, growing a small business, being a designer/ maker and business owner, the power of licensed products, how to sell your products to a global buying group, and how retail associations can help your business be more successful. The interviews also reflect on what it means to be part of the retail community, how to keep your company relevant for over 30 years, the power of storytelling, and how to stay true to environmental strategies and make a profit. Soraya Gadelrab, Event Director of Spring Fair says, “In honour of Spring Fair’s 75th anniversary we’re shining a light on the incredible businesses that continue to make this a successful event for the retail industry. As we embark on this milestone event and reflect on the journey we’ve taken together, this coming 2025 show we’ll be turning our focus outwards. After all, we can’t celebrate Spring Fair’s 75-year history without honouring the people and community who got us here. We are incredibly excited to launch this anniversary podcast series – which as available for free to all of retail to help inspire. As a business leader or owner in retail this podcast is for you. For anyone looking to start a retail business this podcast is for you. And for the retail community this podcast is for you. There are also a few tips and tricks on how these businesses have either successfully shopped trade shows or successfully sold their products at trade shows. These are money can’t buy insights on how to be successful for businesses looking to sell products B2B. The series really has the feel-good factor and makes for very interesting listening.” The Retail Insights podcast is part of the broader Inside Retail thought leadership hub available on the Spring and Autumn Fair websites. For years, this platform has provided valuable content on sector trends, consumer insights, and technological developments, as well as behind-the-scenes stories from brands and event partners, exploring key topics on the future of retail. As the go-to destination for digital content in the retail industry, Inside Retail offers expert recommendations through video interviews and articles from industry insiders, partners, and guest writers. Covering everything from trends to sustainability, it’s designed to help businesses grow and enhance their customer experience. Visit: www.springfair.com/inside-retail
26 h+h cologne 2025 As part of the zone concept successfully introduced in 2024, which promotes education and networking within the textile crafts industry, h+h cologne has unveiled the first topics for its event programme, focusing on the support and development of local retail from 7th to 9th March, 2025. Featuring a hands-on lineup of panel discussions, masterclasses, best-practice presentations, and deep-dive workshops, the programme is centred around three key themes: Trends & Innovations, Marketing & Technologies, and Business Development & Sustainability. With the main theme, ‘Local Retail: Creating the Future,’ h+h cologne addresses the crucial topics local retailers need to secure their future and maintain competitiveness. Attendees will gain insights into adaptive strategies and practical digital expertise to bolster their sustainability efforts and transition seamlessly into the digital age. With this the event positions itself as a vital platform for inspiration and growth for the local retail sector. More Offerings, More Expertise, More Workshop Opportunities One of the standout speakers at the upcoming event is retail expert Frank Rehme. On 7th March, he will share insights drawn from over 35 years of professional experience across various formats. Rehme will participate in a panel discussion in the Talk Zone on the topic of ‘Trends & Innovations in Retail’ and deliver a keynote speech titled, ‘10 Foolproof Ways to Ensure Your Digitalisation Project Fails’. Additionally, he will conduct a deepdive workshop on, ‘AI for Beginners: Fundamentals, Applications, and Opportunities for Your Business’ in the Academy Zone on 7th March. Rehme’s approach focuses on practicality, breaking down essential steps for successful implementation. Tickets for the deep-dive workshops in the Academy Zone, which have been expanded due to high demand and will be offered in German language, are now available in limited quantities in our ticket shop. These workshops offer attendees a more in-depth exploration of their chosen focus topics. During the three-day event, the various programme formats of h+h cologne 2025 will be distributed across several zones, including the Talk Zone, Academy Zone, Creator Zone, and Creative Zone. Next year’s program will also feature two new additions: the Green Zone and the Trend Zone. These zones will introduce creative impulses with a focus on sustainable products, adaptive retail concepts, and market innovations, showcasing visions for the future and fostering idea exchange among participants. Trade visitors and exhibitors can look forward to a rich program of learning and engagement. Moderated panel discussions, interviews, and masterclasses in the Talk Zone will be available free of charge. For a deeper dive into specific topics, the Academy Zone offers specialised workshops. Visitor tickets for h+h cologne are available now in the ticket shop. Highlights from the Deep-Dive Workshops In addition to Frank Rehme’s sessions, all eight deep-dive workshops in the Academy Zone, which will be presented in German language, are now listed on the h+h cologne website. Some highlights include: Friday, March 7, 2025: Academy Zone: “AI for Beginners: Fundamentals, Applications, and Opportunities for Your Business,” with Frank Rehme. Saturday, March 8, 2025: Academy Zone: “From Posts to Profits – Boosting Sales Through Instagram Content,” with Eni, aka Josephine Kirsch. Sunday, March 9, 2025: Academy Zone: “Sharing Secrets: How Behind-the-Scenes Stories Not Only Retain Customers but Captivate Them,” with Stefan Keller. Visit: www.instagram.com/hhcologne
Tell us a bit about this year’s show This year’s Toy Fair, scheduled for the 21st to the 23rd of January 2025 at Olympia Events in London, promises to be a jampacked showcase spanning multiple halls - the Grand, National, and a section of the Upper West Hall. This comprehensive layout provides a perfect backdrop for industry professionals to network with manufacturers, buyers, licensors and media all under one roof. Toy Fair is the first opportunity of the year in the UK for visitors to get hands-on with thousands of new toys and games launching in 2025. Visitors will be able to take advantage of exclusive on-site retail offers at the show, and discover hidden gems in our newly rebranded Gold Zone, previously known as The Greenhouse. Toy Fair’s beloved character parade will once again be returning on the first day of the show at 11:15, visitors should keep their eyes peeled for their favourite characters walking around the show floor. Additionally, the return of our live TV channel, Toy Fair TV, will continue to promote exhibitors’ products at the show, with presenters Anna Williamson and Gav Inskip visiting stands and trying out the latest products and crazes. Tell us a bit about the awards running One of the highlights of the Toy Fair is our prestigious Hero Toys awards. The winners are picked by an independent panel of retailers and the winners showcase an array of new, innovative and exciting toys selected as the standout products for the year ahead. For 2025, visitors can look forward to exploring this impressive display, indicative of the industry’s direction and reflecting the diversity and creativity flooding the UK toy market. We’re excited to discover what trends and themes will shape this year’s awards. What craft products can be expected at Toy Fair 2025? This year, we’re excited to see a number of CREATIVITY THROUGH PLAY Rebecca Deeming-Mitchell, Senior Communications & Events Manager talks to Craft Focus about January’s sellout show! 28
new exhibitors in this space such as IGLOO, featuring a variety of activity and craft kits that blend learning with fun; Purple Ladybug®, offering an imaginative array of crafts for sparking creativity; C.S. Kids Limited, introducing children to the joys of sewing and quilting through beginnerfriendly kits; and Creative Scavenger, aiming to inspire curiosity and outside adventure with innovative products. Each exhibitor brings an original perspective to crafting and playful learning, promising an enriching experience for attendees. What new companies are you excited to welcome to the Toy Fair family this year? As we gear up for another exciting Toy Fair, we’re thrilled to welcome an array of new companies to the floor this year, each bringing their own innovations to the world of toys and games. We’re particularly excited about Target Darts, celebrated for their collaboration with the young British sensation Luke ‘The Nuke’ Littler, the current World Darts Champion. Their range includes dartboards and accessories, perfectly timed as the 2024/25 World Darts Championship draws viewers over the festive season and into the new year. It’s a fantastic opportunity for fans to connect with the sport directly through Target Darts’ products. Among other newcomers, we look forward to showcasing the likes of Little Dutch with their developmental wooden toys, Peg Perego’s stylish Italian-crafted ride-on toys and baby gear, and Logic Link Limited’s brain-teasing puzzles and games. We’re thrilled to welcome Orange Tree Toys with their hand-painted instruments and toys, offering a ‘wilder’ experience is Safari Ltd.’s wildlife figures, and Wild Republic Europe APS’s realistic animal plushies, are ideal for naturebased play. Whether you’re a retailer looking for the next big thing, a distributor aiming to expand your portfolio, or a licensor, Toy Fair promises an unmissable experience. What stalwarts can we expect to return? Representation within the arts and crafts toy portfolio is particularly impressive this year, with an array of stalwart exhibitors known for their innovative and creative contributions to the toy industry. Leading the charge is GALT, a brand synonymous with arts and crafts, offering a diverse range of products that stimulate imagination and skill development in children. Joining GALT, Clementoni stands out for blending educational content with craft, making learning both fun and engaging. Vivid Goliath is another great brand, bringing games and crafts that spark creativity and bring families together. Djeco is renowned for its aesthetic and thoughtful craft kits that inspire young minds to explore art in exciting ways. LEGO, traditionally celebrated for its iconic construction sets, has recently innovated beyond its classic brick-building roots to embrace the art world. Skillmatics develops innovative educational games that encourage thinking and problemsolving through play. Lastly, Paper Engine Ltd introduces the magic of engineering with paper, turning simple crafting into an educational journey into the basics of mechanics and creativity. These brands stand tall as beacons of creativity and learning, ensuring that the craft sector continues to be an essential part of the toy landscape at Toy Fair 2025. What should visitors do in preparation for the show? To fully benefit from Toy Fair 2025, we recommend that visitors begin by scouring the Exhibitor List on the Toy Fair website and arrange meetings with companies of interest ahead of time. With an expansive showcase ahead, strategic planning of your visit is key for comprehensive engagement with a wide spectrum of exhibitors. Be sure to pay a visit to the Gold Zone, a hub of emerging and smaller companies ready to make a notable mark on the toy industry. Website: www.toyfair.co.uk Instagram: www.instagram.com/toyfairuk/ LinkedIn: https://uk.linkedin.com/company/the-toy-fair 29 TOY FAIR
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