4 BUSINESS 82 Understanding Consumer Trends: A Generational Breakdown Understanding consumer behaviour is essential for businesses aiming to connect with their target audience effectively. Spring &Autumn Fair give us a deeper understanding 85 Standing charges Tina McKenzie, Policy Chair, Federation of Small Businesses (FSB), looks at why standing charges are a headache for small businesses 86 Exhibition protection ACID CEO Dids Macdonald looks at design protection at exhibitions and how to be prepared SHOWS 23 Shows, news & events Stay up to date with what’s happening in your industry 29 75 year’s and counting Harrogate Christmas & Gift lowdown 41 69 FOCUS ON 31 Koseli Handmade Lynne Mold, owner of Koseli Handmade talks to Craft Focus about her ethical, fair trade company 38 Oakwood Archer Ltd Stuart Bestwick, Managing Director of Oakwood Archer Ltd chats to Craft Focus about their exclusive ranges and new website launch 46 Cygnet Yarns Katie Stephenson, owner of Cygnet Yarns Ltd. Talks to Craft Focus about their impressive ranges of quality yarns and bossing 20 years in the knitting world! 54 By Chand Jyoti Chand, Creative Director of By Chand chats colourways, customisation and all things knitwear 78 Retailer interview Sarah Holmes, owner of Pencil Me In & Seasgair Store chats to Craft Focus about their crafty offerings! 49
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