26 Messe Frankfurt: Preview of the 2025 trade fair trio After restarting as a trade fair trio in 2023 and establishing it as the largest networking platform and hub for the global consumer goods industry this year, the three leading consumer goods fairs Ambiente, Christmasworld and Creativeworld are further expanding their position. The number of registrations for 2025 is already above the previous year’s level, the exhibition grounds will once again be fully booked and preparations for new highlights in the fringe programme and initiatives for selected visitor target groups are in full swing. “We’re on track and are currently setting the course for an unmissable trade fair experience in 2025,” says Julia Uherek, Vice President Consumer Goods Fairs Messe Frankfurt, opening the online press conference at the end of June 2024. This one-stop shop trade fair provided orientation, inspiration and solutions to current challenges in the market at the beginning of the year. “This is exactly what we’re building on for 2025. The key lever is to boost new customer business, as the economy is still under pressure due to global tensions, political regulation and ongoing changes in consumer behaviour. Faceto-face meetings to open up new export markets and sales channels remain irreplaceable. This also applies in particular to the growth areas of hospitality and contract business. We’re convinced of this and are in close contact with the relevant partners, experts and associations in order to continuously open up new business opportunities,” emphasises Uherek. “After every trade fair, we analyse the feedback from our exhibitors and trade buyers in detail and optimise where the market requires it. There’s always potential for optimisation,” adds Philipp Ferger, Vice President Consumer Goods Fairs Messe Frankfurt. Overall, the return of registrations for 2025 is extremely good. These includes many well-known brands as well as some returning and new exhibitors. “At this point in time, we already have more registrations than at the same time last year. We are once again occupying the entire exhibition centre, continuing the hall layout with only minimal adjustments and are pleased to have an excellent rebooking rate for all three trade fairs. The Global Sourcing segment is also back with strong participation and very high-quality offerings. This means that we’re starting the new season with a tailwind,” adds Ferger. Christmasworld and Creativeworld confirmed as leading trade fairs with strong bookings “The extremely fast rebooking rate is excellent proof that Christmasworld is undisputedly strong in the market... After all, its focus on the wow effect of Christmas and seasonal decorations is unique worldwide. All the big players are on board and we have succeeded in attracting new companies and winning back important companies, especially for the core segment of Visual Merchandising & Lighting,” emphasises Ferger. In addition to Christmas decorations, seasonal decorations will increasingly be showcased in 2025. This will give retailers even more inspiration for the whole year. For the four-day Creativeworld, which will start at the same time as Ambiente and Christmasworld for the first time in 2025, top brands such as Clairefontaine, Royal Talens and Schmincke are already registered. With its one-of-a-kind product portfolio, it will be a global centre for DIY inspiration and a very lively B2B industry meeting place for the professional creative community. To optimise visitor access, Creativeworld Trends will move back to Hall 1.2, while the Creative Academy with its colourful workshop programme will remain in Hall 1.1. What’s happening with the digital offerings? Supplementary online platforms such as Conzoom Solutions, the Nmedia.hub order platform, the digital exhibitor and product search, social media channels and smart matchmaking provide retailers with fresh impetus, an overview of relevant industry topics and the opportunity to place orders and network all year round. “We’re continuously expanding our role as a yearround business enabler. Conzoom Circle is the new umbrella for our global consumer goods trade fair portfolio in Germany and many other locations, as well as for our year-round digital offerings. We’re thus linking all 30 of Messe Frankfurt’s industry events around the globe and bundling industry knowledge and expertise,” says Uherek Next trade fair dates Ambiente, Christmasworld and Creativeworld will continue to take place at the same time at the Frankfurt exhibition centre, 7th to 11th February. However, they will be moved to the beginning of February to ensure that the trade fair dates are harmonised. Visit: https://creativeworld.messefrankfurt.com https://christmasworld.messefrankfurt.com
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