39 COMPANY PROFILE squares of pre-cut black Aida, 12 squares of orange Aida, eight skeins of stranded cotton, three tapestry needles, and a mini wooden hoop to frame your favourite cross stitch. This is all presented in a spooky ‘cooks sized’ matchbox. Hobby & crafts have boomed over the last two years! Have you noticed any new trends? For us, the cute and quirky designs are very popular, particularly kawaii designs. Also occasion themed designs are becoming more popular, such as Halloween How would you advise a retailer who is interested in stocking your products? Start with our best sellers or pick a selection that you think would appeal to your customers. Because of their size and price point, they work really well as counter upsells in bricks and mortar stores. They also work well bundled, for gifting occasions. For subscription-based companies, a cross-stitch matchbox is a great addition to any subscription box. What sets you apart from your competitors? Our cross stitch kits, are small with fun designs and are easy for beginners, as well as more experienced cross stitchers. Their presentation, in a matchbox, also makes them great for gifting. Do you visit any trade shows? Do you plan to visit any soon? We primarily sell wholesale online. We visit trade shows as visitors to meet other creators. It’s also a great way to spot innovation and trends in the gifting market. What are you looking forward to most over the next year? We’re really looking forward to working with more retailers over the next year. We are currently working on a bespoke offering for retailers, where we produce an exclusive product for their brand. What new products can we expect from you in the future? We currently have a cross-stitch Christmas advent calendar in production, we’re also working on some really fun new Halloween products. Plus, we’re working on our new spring range of designs. MARVLING BROS LTD trade@inamatchbox.com https://inamatchbox.com
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