33 PROFILE BRAINSTORM LTD +44 (0)1200 445 113 www.brainstormltd.co.uk which is a sustainable arts and crafts range for preschoolers. The eco-friendly EUGY collectable animals range has to be my favourite product line. It launched in 2019 and kids love to build these sturdy models. With new models being added all the time there are now over 80 to collect and it has fast become a recognised brand in the arts and crafts space. Hobby & crafts have boomed over the last two years! Have you noticed any new trends? Sustainability has been a key theme in terms of the materials we use and the longevity and quality of products. How would you advise a retailer who is interested in stocking your products? We work closely with all of our retail partners to ensure that they can maximise sales of our products in store. As well as supporting all of our key ranges with marketing and PR, we also offer bespoke POS for selected ranges. For EUGY we have a wooden CDU and FSDU available which allow retailers to display to full effect. We also offer promotional items so that retailers can run themed activity days for EUGY and now Water Art and Create N Colour so children can have a hands-on experience in store. What sets you apart from your competitors? As a company with nearly 30 years within the industry, we’ve gained a reputation for providing high-quality products and are able to get orders to clients quickly. We also continuously look to extend our product lines so retailers are able to select products from different categories. As I said previously, we also support all products with marketing and PR particularly during key selling periods such as Q4 to drive brand awareness and sales. Do you visit any trade shows? Do you plan to visit any soon? We visit lots of trade shows including Toy Fair, Nuremberg, Spring Fair and The Stationery Show. What are you looking forward to most over the next year? Lots of new EUGY models will also be added in phases throughout the year and the Christmas EUGY always perform brilliantly for us. What new products can we expect from you in the future? Our product development team are consistently working on brand new products to add to our own brand portfolio as well as liaising with the most creative companies about distribution partnerships. Towards the end of the year, we’ll be launching a range that’s completely new and unlike anything people will have seen from us before. It will also be aimed at an older age demographic so it’s a launch we’re really excited about.
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