The UK marketplace for Home, Gift & Fashion, Autumn Fair returns on the 1st to 4th September at the NEC Birmingham offering retailers the opportunity to shop from over 800 of the leading and most imaginative brands in the marketplace. As the largest event for retail’s peak season welcoming over 12,000 purchase-ready buyers, Autumn Fair is an unmissable seasonal showcase for buyers looking to top up their offer and stock up their shelves. With a wealth of new and captivating products from the most coveted brands in retail - over 30 per cent of which show exclusively at Autumn Fair - buyers will not only discover the latest inventions in crafting, but also 10 definitive product sectors including the latest gifts, greetings, stationery, candles, home décor and accessories, and fashion. In 2019, 73 per cent of UK adults purchased craft items, totaling nearly 25 million handcrafted objects. The pandemic accelerated the craft trend, with significant engagement in TV shows like the BBC’s Great British Sewing Bee and The Great Pottery Throw Down, both attracting millions of viewers. According to the Craft Council’s Market Report, the maturing of the craft market in the UK can be attributed to a number of wider trends - the rise of e-commerce, investment purchases over throwaway objects, and an interest in sustainability and supporting small businesses. Autumn Fair’s event director, Soraya Gadelrab says, “Almost a third of craft buyers are under 35, making this age group the largest demographic of craft purchasers, plus the number of Brits buying craft online has more than tripled over the last decade, reaching 10.3 million. Retailers are diversifying, so you’ll now find crafting kits in garden centres, independent gift shops and bookshops, as well as your destinational craft multiples. Crafting kits are definitely 1st – 4th September 2024 NEC Birmingham, UK www.autumnfair.com FUN AT THE FAIR Crafting comes to life at Autumn Fair. Here’s all you need to know about the upcoming show 29 AUTUMN FAIR
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