Craft Focus - August/September 2024 (Issue 104)

26 Get knitting! The Knit Show™ takes place on 7th and 8th September this year at The Pavilions in Harrogate. The event was created by UK Hand Knitting to give yarn and craft shops a dedicated trade show where they can view the latest collections in a relaxed environment, while networking with other retailers. As well as UK Hand Knitting members the show features specially selected guest suppliers to bring a really exciting range of brands together for retailers to see. These include gift companies, fabric suppliers, along with specialised yarn brands. There’s also a programme of demonstrations and workshops tailored to the needs of independent retailers to help them develop their business. The Knit Show is centrally located with easy road and rail access and a very warm welcome! Visit: https://theknitshow.co.uk/knitshow Dragons’ Den star Sara Davies keynote for BLE 2024 Sara Davies MBE, the dynamic entrepreneur and youngest female investor on BBC One’s long-running Dragons’ Den TV programme, will present the day two keynote at this year’s Brand Licensing Europe (BLE), which runs from 24th to 26th September at ExCeL London. Sara will take to the stage at 12:30 on Wednesday 25th September for ‘Crafty Licensing: Transforming a business through brand licensing’ for a Fireside Chat with the Global Licensing Group. Sara will talk about her remarkable journey in business, from founding Crafter’s Companion while still at university and growing it into a global arts and crafts business, to meeting the surging demand for creative hobbies during the pandemic. In the post-pandemic era, Sara recognised the need for a fresh approach to reach new consumers and her keynote address will delve into the strategies and transformative power of brand licensing as Crafter’s Companion expands in a rapidly changing market. Crafter’s Companion entered entertainment licensing in 2023, signing a multi-year deal with Warner Bros. Discovery Global Consumer Products (WBDGCP) covering EMEA, North America and LATAM. The licensed “Fan-Art Like a Pro” range targets kidult millennials and fans of all abilities, with premium art kits to inspire fun, fandom, and creative skills building. Each kit is curated to deliver professional quality results and includes official iconic character art, professional-grade art markers, and expert instructions extending beyond the box via a wealth of inspiring online content and tuition. BLE attendees will discover how Sara’s team has identified new opportunities, developed a license-friendly range of accessible arts and crafts kits, and navigated the challenges of pivoting a well-established business. New licenses and range extensions are also expected to be announced at BLE. Visitor registration is now open for Brand Licensing Europe 2024 - the show’s 25th anniversary. Click the link: https://utm.io/ugO2o for more info! LSS 2025 open for exhibitors! Following the success of this year’s edition, London Stationery Show 2025 is already 50 per cent sold and applications are now open for new exhibitors. Taking place at the Business Design Centre in Islington, from the 13th to 14th May 2025, London Stationery Show remains the UK’s only event dedicated to the stationery, arts, crafts, paper and writing instruments industries. For more info, visit: www.stationeryshowlondon.co.uk

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