62 Materials that inspire! Megan Wahl, owner of The Fabric Fairy chats to Craft Focus about their on-trend spring/summer collections! Tell us a little bit about the company. Where are you based? When did the company start? My name is Megan, and I’m the owner of The Fabric Fairy! In 2008, I started working for The Fabric Fairy and got handson experience learning about sewing, textiles, and business. I have owned and operated The Fabric Fairy since October 2011. We’re based in the Madison, Wisconsin area in the United States. I have a Bachelor of Arts from the University of Wisconsin-Whitewater and professional photography experience. I’ve been sewing off and on for many years, taught basics in high school home education classes but then more self-taught after I had kids. I jumped at the chance to continue running The Fabric Fairy as I have a passion for textiles, especially swimsuit and activewear fabrics. Today, The Fabric Fairy is strictly an online retail store focusing on swimsuit fabrics, boardshort fabrics, athletic knit fabrics, and organic knit fabrics. We also have a selection of swimsuit notions, elastics, swimsuit linings, and meshes to complement our fabrics. Who founded the company and why? The company was founded by my friend and colleague Caroline Geraci. She was the originator/creator of The Fabric Fairy. She saw a gap in the market for quality knits for the home sewer and took advantage of the open market on the internet for online fabric sales at that time. As lives take different turns, she decided to move on from the business and I took it over in 2011 and the rest is history! How has the company evolved? Since 2011 when I purchased the business, The Fabric Fairy has evolved from a business with a store front to an online only store. We also chose to narrow our focus on athletic knits, swimsuit fabrics, organic knits, and boardshort fabrics as our number one lines. We strive to have the highest quality of these fabrics in our shop. Talk us through the current products you’re particularly excited about. Do you have a favourite? Currently in the United States, we’re coming into spring which gets our swimsuit and boardshort season underway which is always exciting. Everyone is shopping for their swimsuit fabrics now, so their items are ready
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