24 Creativeworld 2024 The sustainability of products is becoming increasingly important in artistic design. This was abundantly on display at Creativeworld 2024. Numerous exhibitors presented ‘green’ products for artists of all ages to the professional creative community. The Ethical Style by Creativeworld label at the stands provided orientation in the halls. The cross-event Ethical Style programme of the Frankfurt consumer goods fairs comprised a selection of exhibitors with sustainable approaches, curated by an independent jury of experts. At Creativeworld, buyers can experience the international creative trends of tomorrow. One of these is Calm Essentials. The decisive factors here are the materials and their naturalness in terms of colour and quality. Kremer Pigmente, the German specialist for historical pigments, launched the 30 Years of NY Soil watercolour set with a local touch - quite literally: the eight colours are made by hand in the paint mill in Aichstetten, five of them with raw materials from the state of New York - as an ode to New York painting as a stylistic form. Artists use Kremer pigments with the matching watercolour painting medium based on gum arabic. Buyers also found what they were looking for in terms of brushes and paper at Creativeworld. British supplier ARTCOE showcased over 25 sustainably produced artist papers in the Fine Art, Creative and Graphic Pad segments with its FRISK range. It’s made from environmentally friendly, acid-free and recycled materials. The Faux Camel watercolour brushes of the Dynasty brand from the manufacturer F.M. Brush offer a combination of synthetic fibres with the special quality of holding pigments and releasing them at a controlled speed. As an ethical style exhibitor, F.M. Brush manufactures the brushes vegan, crueltyfree and from biodegradable components. The unvarnished wooden handles come from FSC-managed forests and are free from allergens, colourants and varnishes. New date for 2025: Ambiente, Christmasworld and Creativeworld will continue to take place at the same time at the Frankfurt exhibition centre in future. The daily sequence of Creativeworld will be optimised in close consultation with the industry: Creativeworld will start simultaneously with Ambiente and Christmasworld on Friday, 7th February 2025. It will continue to run for four days. Sponsors swift to sign up for NSW The plans for National Stationery Week 2024 are off to a fabulous start, with seven leading brands already having pledged their support as sponsors for the weeklong event which will spread the love at both retail and consumer levels about all things stationery. National Stationery Week runs over Monday to Sunday, 13th to 19th May, this year, and encompasses the London Stationery Show on the Tuesday and Wednesday (14th to 15th May) at the Business Design Centre in Islington. Maped Helix, Pentel, Staedtler and Zebra Pen had no hesitation in coming on board as headline sponsors for NSW, each sponsoring a day while Sinclairs has signed up as sponsor of the #Shelfie Competition to kickstart the build-up and also joins Exaclair and The Art File as a countdown week sponsor. For the second year running, Sarah Laker, owner of Stationery Supplies in Marple and Wilmslow is heading up the campaign for National Stationery Week, working closely with the Max Publishing team (which acquired LSW and NSW at the end of 2023), as well as event manager Chantelle White and founder Chris Leonard-Morgan, who is on board as a special advisor. “I’m delighted that we have four great headline sponsors already signed up, all of whom have repledged their support after being sponsors last year which shows how well last year’s campaign went, something we will be building on this year,” commented Sarah. “NSW is my favourite week of the year, I’ve taken part in it since the beginning in 2011, so I was beyond excited to be asked to spearhead the National Stationery Week campaign again this year.” Sarah is well underway with the full plans for National Stationery Week, with marketing activities for each individual day, each of which will have a dedicated sponsor. Staedtler has booked the Wednesday for its headline sponsorship slot. Showing the company’s enthusiasm, Staedtler’s senior marketing executive Rebekah Bell said: “We’re thrilled to be sponsoring National Stationery Week again in 2024, following the success of the 2023 event. It’s a key event for Staedtler, and this year is set to be full of colour and creativity!” And Pentel is Tuesday’s sponsor, as marketing manager Wendy Vickery explained: “We had no doubts we wanted to be involved once again – last year’s #LovePentelPens activity provided us with a great opportunity to support independent retailers with new product sampling and the chance to win high impact merchandising units. It also enabled us to encourage consumers to visit their local retail stationery stockist in store, in person, to pick up a sample pack of new Pentel pens and show their love for stationery by voting for their favourite independent stationery retailer. This year we’ll be unveiling more exciting plans to support our customers and share positive stationery vibes.” Sarah is also looking for two more countdown sponsors for each of the six weeks preceding before NSW – The Art File is signed up for week one, Exaclair has booked weeks two and three and Sinclairs has secured week six, on top of its #Shelfie Competition sponsorship.
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